Tuesday, September 30, 2014

2013 GCA Annual Convention

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Welcome Reception at the Westin Savannah Harbor Golf Resort & Spa
Welcome Reception at the Westin Savannah Harbor Golf Resort & Spa
Greg Geller of Boatman Geller, Cyndee and Tom Otto of Exclusive Bordering Co., and Mark and Yolanda Vando of BrightMARKS
Welcome Reception at the Westin Savannah Harbor Golf Resort & Spa
Welcome Reception at the Westin Savannah Harbor Golf Resort & Spa
GCA Executive Director Natasha Rankin and Kathy Alpert of PostMark Press
Retailer Spotlight: Wegmans'
Retailer Spotlight: Wegmans'
Mary Jo Catalfo and Michele Crowley of Wegmans provided insights into its Corporate W.I.G.S. (Wildly Important Goods), including what they're working on, how it relates to the card departments, and how they partner with their suppliers to drive sales and profitability; and the store's card shop strategy.
Ask the Experts: Licensing 101
Ask the Experts: Licensing 101
Sue Buchta of Papyrus-Recycled Greetings and Susan January of Leanin' Tree
Ask the Experts: Marketing Your Business
Ask the Experts: Marketing Your Business
Christy Kaprosy of American Greetings, and Patti Stracher of GLM and the National Stationery Show
Ask the Experts: Paper and Process Trends
Ask the Experts: Paper and Process Trends
Brad Cannaday of Neenah Paper, Jenni Birkholz of Appleton Coated, and Eva Kivjak-Gaylor of Astro Converters
Ask the Experts: Small Business Ownership
Ask the Experts: Small Business Ownership
Alan Friedman of Great Arrow Graphics, and Rick Ruffner of Avanti Press
Associates Displays
Associates Displays
Sarah Moe Meyers of Hallmark Cards admiring the services and products showcased by one of the more than 15 Associates who displayed at the GCA Convention
Keynote Speaker Jay Baer
Keynote Speaker Jay Baer
Youtility: Why smart marketing is about help, not hype--theme of Jay's keynote and title of book that each attendee received as a take-back-to-work resource
Jay Baer Book Signing
Jay Baer Book Signing
Keynote speaker Jay Baer signs his book for a GCA Convention first time attendee Nicole Reed of Nyki Elle
Pirates House Dinner on
Pirates House Dinner on "International Speak Like a Pirate Day"
Alan Friedman of Great Arrow Graphics and Caroline Kennedy of Gifts and Decorative Accessories
Pirates House Dinner on
Pirates House Dinner on "International Speak Like a Pirate Day"
Andy Meehan of Christian Inspirations, Carlos Llansó of Legacy Publishing Group, and Steve Doyal of Hallmark Cards
Pirates House Dinner on
Pirates House Dinner on "International Speak Like a Pirate Day"
Joe Joyce of American Greetings-CardStore and Katy Greenspan of Minted.com
Postal Affairs Update and Grassroots Efforts by GCA Members
Postal Affairs Update and Grassroots Efforts by GCA Members
Brenda Turner of DaySpring Cards and George White of Up With Pape
Generational Differences and Its Impact on Workforce Trends
Generational Differences and Its Impact on Workforce Trends
Expert Speaker Seth Mattison, a millennial for BridgeWorks LLC, provided an interactive session on what future-focused leaders need to be doing to ensure they're bring out the very best in each of the generations in their companies.
Associates Panelists Present
Associates Panelists Present
Design Trends and Trend Forcasting
Design Trends and Trend Forcasting
Scott Butterfield of Hallmark Cards and students from the Savannah College of Art and Design explored color directions and specific hues that will be significant for 2014 and beyond
Handing off of the gavel from President to President
Handing off of the gavel from President to President
Incoming GCA President Steve Doyal of Hallmark Cards presents GCA President Susan January of Leanin' Tree with her Past Presidents medal
GCA Past Presidents at the Convention
GCA Past Presidents at the Convention
GCA Past Presidents Doug Faust of Masterpiece Studios/Occasions Group, Rick Ruffner of Avanti Press Inc., Susan January of Leanin' Tree, and John Beeder of American Greetings
Enjoying the Fruits of Their Labor
Enjoying the Fruits of Their Labor
Well-deserved kudos to Sue Buchta of Papyrus-Recycled Greetings and Lisa Samar of Great Arrow Graphics for their hard work and creativity in putting together the 2013 GCA Convention.
 
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Highlights of the GCA's 72nd Annual Convention

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GCA Convention attendees enjoyed

  • Informative Sessions – featuring keynote speakers on marketing, card retailing, generational differences, and color trends; "Ask the Experts" breakout sessions; an update on postal affairs; plus panels with GCA Associate members and with SCAD students.

  • Networking Events – including an opening night reception overlooking the Savannah River; a hilarious dinner at the Pirates House followed by a Trolley Ghost Tour; a Fun Run/Walk; and a dinner/dance evening with delicious Southern food and a live band.

  • Business Meetings – including Membership, Convention and LOUIEs Committee meetings, followed by the Annual Board Meeting and Open Board Meeting to discuss the important industry business being conducted by the GCA.

Plan now to attend the 73rd Annual GCA Convention, Sept. 17-20, 2014,

at the St. Julien Hotel and Spa in Boulder, Colo.

Copyright 2014 by GCA