Friday, May 22, 2015

GCA in the News 2015

Minimize

Shopping for Mother's Day card is a tale of whoa! | The Buffalo News, May 9, 2015
“'We all know that people still send greeting cards,' said Natasha Rankin, who has the numbers to prove it. A 2014 GCA report shows that holiday cards (Christmas, New Year’s, and so on) are the most popular, with 1.6 billion purchased each year. Valentine’s Day cards are a distant second (145 million a year). Mother’s Day, with 133 million cards, is third. Women send 80 percent of greeting cards overall, according to the GCA. A series of surveys conducted by another Washington-based group, the National Retail Federation, describe the gender differences. According to an April survey, the number of men who planned to buy Mother’s Day cards (79.5 percent) is roughly equal to the number of women (80.5 percent)."

Hallmark's new eCard mobile app hopes to target 'soulless' interactions | Computerworld, May 8, 2015
"There's little question that mobile devices are opening a big door for ecards, said Natasha Rankin, executive director of the Greeting Card Association in Washington, which has 150 members, including Hallmark and American Greetings as its largest members. 'As with every company, Hallmark is recognizing wisely that to stay relevant, expanding into mobile is essential," Rankin said in an interview. 'There's definitely an expansion toward leveraging technology.'"

10 Things You Didn't Know About Mother's Day | Action News (Penn.) April 30, 2015
There's no day quite like Mother's Day, where children and adults of all ages stop what they're doing and shower their moms with love and appreciation. But although this matriarchal celebration is commonly associated with delicious brunches and last minute Hallmark cards, Mother's Day actually has a colorful backstory that many people have never heard.

Owner has big plans for young greeting card company | Recordnet.com, February 21, 2015
MemoryTag is just one of a number of innovative start-ups incorporating new technology, and consumers’ passion for mobile devices, into new types of greeting products, said Natasha Rankin, executive director of the Greeting Card Association.

A saint, a goat, a few pagan traditions led to the contemporary Valentine’s Day | The Wilton Bulletin (Conn.), February 14, 2015
What with the $75/dozen roses and the inundation of diamond, chocolate and Victoria’s Secret ads, it’s easy for a cynic to believe that Valentine’s Day was a creation of Madison Avenue, one of those “made-up holidays” created by greeting card companies to generate business in an otherwise dull time of year. Not true. While the Greeting Card Association of America does admit that Valentine’s Day is second only to Christmas in the volume of cards sent (an estimated 150 million valentines are expected to be purchased this year!), they refuse to take credit for the creation of the day itself.

Sending love all year 'round | The Winfield Daily-Courier (Kan.), February 14, 2015
Valentine's Day is the second most popular occasion to send a seasonal greeting card (with Christmas heading the list), according to the Greeting Card Association.

Valentine's Day greeting card sales to fuel record spending | Stationery Trends (Mich.), February 13, 2015
As the second most popular seasonal holiday for sending greeting cards, Valentine's Day 2015 is projected to account for slightly more than $1 billion in Valentine's Day card sales as total spending for the holiday is anticipated to be a record $18.9 billion.

Share the love with those who need it most | Simi Valley Acorn (Calif.), February 13, 2015
A significant chunk of that figure will be spent on greeting cards alone—145 million units, the Greeting Card Association estimates—and that doesn’t even include the classroom valentine cards many children will pass out to their teachers and fellow classmates today.

Better Options Exist for Postal Reform in 2015, Commentary | Roll Call, January 7, 2015
"It is up to the 114th Congress to enact commonsense reforms that can address the Postal Service’s problems, recognizing that 'service' is not only part if its name, but is also vital to its success. The Greeting Card Association is confident that options exist to stabilize Postal Service finances while maintaining service quality. Our customers rely on the Postal Service to deliver more than 60 percent of all cards purchased and require timely and predictable service." -- GCA Vice President, Postal Affairs Rafe Morrissey

GCA in the News 2014

Minimize

5 sentiments still best expressed on paper | MarketWatch Morningstar, December 23, 2014
The industry has responded to the digital age with apps like FeltApp.com that allows consumers to digitally write a message with their finger on an iPhone or iPad, says Natasha Rankin, executive director of the Greeting Card Association, an industry group.

Obama just one of the family in Finch clan's holiday card | Connecticut Post, December 18, 2014
That's the interesting part about greeting cards. There's the ability to make them a reflection of you, your family and interests.

Is There A Future For The Traditional Christmas Card? | WOSU NPR Radio Interview, December 19, 2014
Greeting cards and holiday cards have been part of our holiday tradition for over 150 years and we expect them to be a part of our tradition for the next 150 years and beyond.

12 Christmas facts: Find out how Alabama helped shape the holiday | AL.com, December 18, 2014
The most popular Seasonal greeting cards sent each year are Christmas cards according to the Greeting Card Association. It's reported 1.6 billion units are purchased and that includes boxed cards.

Millennials embrace sending Christmas cards | Courier-Post (N.J.), December 16, 2014
"Millennials are one of the most traditional generations since the Silent one — Baby Boomers’ parents — according to national Greeting Card Association Director Natasha Rankin. The generation embraces the 'authentic,' Rankin noted. 'They’re a generation that connects with tradition and still brings technology in,' she said, while acknowledging greeting card sales have slumped since 2009, when 1.9 billion Christmas cards were sent. But even with social media, email and texting as options, Rankin expects 1.4 billion to 1.6 billion “snail mail” cards to be delivered this year. 'In spite of the fact there’s technology and new ways of communicating with people, they’re interested in continuing the connection,' Rankin added."

Do you still send out holiday cards? | Detroit 4 News, December 15, 2014
Natasha Rankin, the executive director of the Greeting Card Association, says "'there's still nothing like getting a greeting card in the mail. It's not a bill. It's a greeting. It's an announcement. It's the sharing of the season. Most importantly, it's a connection.'"

Is Social Media Putting An End To Holiday Cards? | The Harford Courant (Conn.), December 15, 2014
“People who like to communicate and like to share look at any media as an opportunity to do so. People can share their sentiments on Facebook as well — but we're still a society and community that enjoys to share, and we look forward to those long tell-me-about-your-year letters.” - Natasha Rankin, GCA Executive Director

Holiday cards still popular | LimaOhio.com, December 12, 2014
Natasha Rankin, executive director of the Greeting Card Association expects "greeting cards to be very relevant and very much part of tradition for a long time” to come.

The post office says check your mailbox on Dec. 17 | Boston Globe Examiner magazine, December 12, 2014
Breaking down the 6.5 billion greeting cards Americans buy annually

Do Father’s Day cards that portray dad as an incompetent boob reflect today’s fathers? | Washington Post, June 13, 2014

Sign of the times: Greeting cards for kids with gay moms | TODAY Parents, May 6, 2014

Issa’s legacy bill hits industry opposition | The Hill, May 6, 2014

Cards Embrace Tech, Greetings from the GCA | Gifts & Decorative Accessories, March/April 2014

Valentine's Day dilemma: OK to e-mail a card? | USA Today, February 14, 2014

5 Ways to Save on Valentine's Day Cards | U.S. News World Report, February 11, 2014

Everlasting Memories: Valentine's Day Cards Remain a Special Gift for Loved Ones | The Ledger (Fla.), February 11, 2014

Postal Bill Clears Senate Committee | Washington Post, February 6, 2014

Rate hike will harm postal service | The Hill, January 14, 2014

GCA in the News 2013

First-class stamps to cost 49 cents as of Jan. 26 | The Washington Post, December 26, 2013

Greetings in the Cards | Picayune Times (Ark.), December 24, 2013

Pushing the envelope on Christmas cards; holiday greetings not what they used to be | South Coast Today (Mass.), December 22, 2013

It feels so good to receive a holiday greeting | Tri-County Times (Mich.), December 21, 2013

Holiday cards see role reversal | Merced Sun-Star/Sacramento Bee, December 14, 2013

Holiday greetings are still in the cards | New Jersey Star Ledger, December 11, 2013

Pathways to postal reform | Worcester Telegram & Gazette, December 4, 2013

We need common sense reform of the U.S. Postal Service | Philadelphia Business Journal, November 22, 2013

Amid Capitol Turmoil, Postal Crisis Drags On | The New York Times, November 6, 2013

Op-Ed: How to teach your son the value of a handwritten card | Digital Journal, October 31, 2013

The Emotional Outsourcing of the Greeting Card | Pacific Standard, October 24, 2013

A post-Postal Service world? | The Charleston Gazette, October 19, 2013

Protect the Postal Service: Guest Editorial by John Beeder | Akron Beacon Journal, October 15, 2013

Hallmark diversifies and changes for a digital world | Richmond Times-Dispatch, October 13, 2013

Don't cut critical services to reform the Post Office | Middletown Transcript, October 3, 2013

Ready for 49-cent stamp? Postal Service proposes another price hike | The Business Journals, September 25, 2013

USPS pushes 3-cent stamp increase | The Hill, September 25, 2013

USPS to seek above-inflation postage rate increase for 2014 | Post & Parcel, September 25, 2013

U.S. Postal Service seeks to raise prices in January | Reuters, September 25, 2013

Postal Board Recommends Above-Inflation Price Increases | Bloomberg, September 25, 2013

Postal Service Seeks Rate Increase to Help Close $20 Billion Budget Gap | National Journal, September 25, 2013

Don't cut critical service or raise rates to reform Postal Service | Fort Collins Coloradoan, September 22, 2013

Lawmakers demand sacrifices as mailers warn against USPS price deregulation | Post & Parcel, September 20, 2013

Postal Service asks lawmakers for greater flexibility | The Washington Post, September 20, 2013

Postal Service needs big changes, Senate panel told | Pittsburgh Post-Gazette, September 20, 2013

OPINION: Postal Service can be rescued | Cincinnati Enquirer, September 17, 2013

Don't cut critical service to reform postal service | Boulder Daily Camera, September 15, 2013

The Greeting Card Industry Has a Special Message for the Postal Service | Bloomberg Businessweek, September 6, 2013

USPS Governors postpone decision on postal rate increase | Post & Parcel, September 6, 2013

Will mailers be asked to pay more to help the U.S. Postal Service? | The Washington Post, September 5, 2013

Don't go postal: Emergency rate hike would be overreach | Las Vegas Review-Journal, September 5, 2013

USPS Postpones Price Increase Decision | The Hill, September 5, 2013

Postal Service Will Try to Hike Stamp Price | The Hill, September 4, 2013

Business worries Postal Service will broadly raise rates to make more revenue | The Hill, August 28, 2013

Alternate Ideas for Saving the Postal Service | The Washington Post, August 14, 2013

Saturday Mail Delivery Safe For Now But Common Sense Solutions Could Fix USPS Woes | CBS St. Louis, August 13, 2013

Common Sense Solutions Urged for USPS Woes | St. Louis Post Dispatch, August 13, 2013

Greeting Card Association President Urges "Common Sense Solutions" for USPS Woes | The Republic, August 13, 2013 

Commonsense solutions urged for USPS woes | St. Louis Dispatch, August 13, 2013

The Post Office Is Broke: It's Time To End Washington's Postal Monopoly | Forbes, August 12, 2013

Postal Service Needs Common Sense Reforms | St. Louis Post Dispatch, August 12, 2013

Greetings from the GCA | Gifts and Decorative Accessories, August 2013

Report Detailing Commonsense Approach for Postal Service Budget Deficit Released | What they Think, July 17, 2013

Greeting Card Association Releases Its Version of Postal Reform | PostalReporter News Blog, July 16, 2013

Tracking USPS' slow burn: Group mail delivery? | NPR Marketplace, July 16, 2013

Greeting Card Industry Releases Postal Reform Plan | The Hill, July 15, 2013

Does Anyone Send Greeting Cards Anymore | NPR Marketplace, July 10, 2013 

stltoday.com 5-14-2013

Reuters 4-18-2013

NorthJersey.com 4-16-13

Associations Now 4-11-13

NPR 4-10-13

Reuters 2-27-13

About.com 2-21-13

Christian Science Monitor 2-14-13

The Atlantic 2-14-13

The Globe and Mail 2-14-13

Capital Journal 2-13-13

The Buffalo News 2-13-13

Denver Post 2-8-13

NPR (online) 2-6-13

WKRC-TV 2-6-13

Reuters 2-6-13

NPR 2-6-13

Alabama Living Feb 2013

Copyright 2014 by GCA