Friday, October 09, 2015

GCA in the News 2015

Minimize Announces Partnership with American Greetings Press Release Rocket, August 06, 2015, the largest online retailer of gift cards, today announced a partnership with American Greetings Corporation, LLC, one of the world’s largest greeting card companies. Starting today, visitors to will be able to purchase egreeting card content from American Greetings and pair it with an eGift Card from

A Few Facts About Greeting Cards - From All of Us at NPR | NPR, June 21, 2015
With Father's Day this weekend, many Americans are bound to make last-minute trips to find that perfect humorous card for good ol' Dad. Not my roommate. She has a stockpile of greeting cards that she buys not for a specific occasion, not to send to a particular person. She purchases cards just because. 

Father's Day History: 9 Interesting You May Not Know About The Holiday And Its Origin IBT, June 20, 2015
Sunday is Father's Day, the annual holiday where Americans celebrate the men who made them. You may love dear old dad, but how much do you actually know about the observance in his honor? Brush up on your Father's Day background before the big Sunday barbeque. 

Win Over Dad and Grandpa this Father's Day with New Yakety Plaques from American Greetings Global Newswire (Clev.), June 16, 2015
According to the Greeting Card Association, approximately 90 million Father's Day cards are purchased each year. Make sure your card stands out from the pack by giving dad a surprising and original Father's Day card that will keep the laughs coming.

Newsbites: Local Richmond Company PaperFreckles wins GCA LOUIE Award |  Richmond Bizsense, June 16, 2015
A local greeting card companym was one of the winners of the Greeting Card Association's 27th International Greeting Cards Award Competition, the LOUIE Awards, at a gala event in New York City during the National Stationery Show in May. The company won in the category "Romantic Occastions $4.00 and Below" for their "Last Coconut" card.

Shopping for Mother's Day card is a tale of whoa! | The Buffalo News, May 9, 2015
“'We all know that people still send greeting cards,' said Natasha Rankin, who has the numbers to prove it. A 2014 GCA report shows that holiday cards (Christmas, New Year’s, and so on) are the most popular, with 1.6 billion purchased each year. Valentine’s Day cards are a distant second (145 million a year). Mother’s Day, with 133 million cards, is third. Women send 80 percent of greeting cards overall, according to the GCA. A series of surveys conducted by another Washington-based group, the National Retail Federation, describe the gender differences. According to an April survey, the number of men who planned to buy Mother’s Day cards (79.5 percent) is roughly equal to the number of women (80.5 percent)."

Hallmark's new eCard mobile app hopes to target 'soulless' interactions | Computerworld, May 8, 2015
"There's little question that mobile devices are opening a big door for ecards, said Natasha Rankin, executive director of the Greeting Card Association in Washington, which has 150 members, including Hallmark and American Greetings as its largest members. 'As with every company, Hallmark is recognizing wisely that to stay relevant, expanding into mobile is essential," Rankin said in an interview. 'There's definitely an expansion toward leveraging technology.'"

10 Things You Didn't Know About Mother's Day | Action News (Penn.) April 30, 2015
There's no day quite like Mother's Day, where children and adults of all ages stop what they're doing and shower their moms with love and appreciation. But although this matriarchal celebration is commonly associated with delicious brunches and last minute Hallmark cards, Mother's Day actually has a colorful backstory that many people have never heard.

Owner has big plans for young greeting card company |, February 21, 2015
MemoryTag is just one of a number of innovative start-ups incorporating new technology, and consumers’ passion for mobile devices, into new types of greeting products, said Natasha Rankin, executive director of the Greeting Card Association.

A saint, a goat, a few pagan traditions led to the contemporary Valentine’s Day | The Wilton Bulletin (Conn.), February 14, 2015
What with the $75/dozen roses and the inundation of diamond, chocolate and Victoria’s Secret ads, it’s easy for a cynic to believe that Valentine’s Day was a creation of Madison Avenue, one of those “made-up holidays” created by greeting card companies to generate business in an otherwise dull time of year. Not true. While the Greeting Card Association of America does admit that Valentine’s Day is second only to Christmas in the volume of cards sent (an estimated 150 million valentines are expected to be purchased this year!), they refuse to take credit for the creation of the day itself.

Sending love all year 'round | The Winfield Daily-Courier (Kan.), February 14, 2015
Valentine's Day is the second most popular occasion to send a seasonal greeting card (with Christmas heading the list), according to the Greeting Card Association.

Valentine's Day greeting card sales to fuel record spending | Stationery Trends (Mich.), February 13, 2015
As the second most popular seasonal holiday for sending greeting cards, Valentine's Day 2015 is projected to account for slightly more than $1 billion in Valentine's Day card sales as total spending for the holiday is anticipated to be a record $18.9 billion.

Share the love with those who need it most | Simi Valley Acorn (Calif.), February 13, 2015
A significant chunk of that figure will be spent on greeting cards alone—145 million units, the Greeting Card Association estimates—and that doesn’t even include the classroom valentine cards many children will pass out to their teachers and fellow classmates today.

Better Options Exist for Postal Reform in 2015, Commentary | Roll Call, January 7, 2015
"It is up to the 114th Congress to enact commonsense reforms that can address the Postal Service’s problems, recognizing that 'service' is not only part if its name, but is also vital to its success. The Greeting Card Association is confident that options exist to stabilize Postal Service finances while maintaining service quality. Our customers rely on the Postal Service to deliver more than 60 percent of all cards purchased and require timely and predictable service." -- GCA Vice President, Postal Affairs Rafe Morrissey

Copyright 2014 by GCA