Monday, August 29, 2016

Industry News

Please click on a headline to the right to read the full article below.

Greeting Card Association Announces 25th Anniversary LOUIE Award Winners

Greeting Card Association Announces 25th Anniversary LOUIE Award Winners

Greeting Card Association
Greeting Card Association Announces
25th Anniversary LOUIE Award Winners

2nd Annual Consumer’s Choice Contest Begins

New York, NY – Monday, May 20, 2013...The Greeting Card Association (GCA) honored the 25th Anniversary LOUIE Award finalists and winners in 52 different categories, as well as the first-ever recipients of a LOUIE Award for Lifetime Achievement, at an elegant gala at The Lighthouse at Chelsea Piers in New York City last night.

The special Silver Anniversary celebration was attended by more than 300 guests, including finalist companies, industry retailers, manufacturers’ representatives and suppliers, as well members of the press. This year’s theme, The Artist & The Card, which celebrated the artists behind the cards, and the simple yet broad medium of paper, was reflected in numerous ways at the event, from an intricate cutout paper entryway that guests walked through on their way into the venue, to a gallery of hanging frames showcasing all the finalist cards, to exquisite table decor.

A noteworthy reflection of the theme — and a high point of the evening — was the presentation by GCA President Susan January of LOUIE Awards for Lifetime Achievement to two of the industry’s most high-profile and prolific artists: Marjolein Bastin and Mary Englebreit. “We wanted to recognize these two amazing women and express to them in a significant and special way our gratitude for their creative spirit and talent and the impact they’ve had on our industry,” said January. Both Bastin, who hails from the Netherlands, and Engelbreit, a native of St. Louis, were in attendance, accompanied by family and friends.

Winners of the 52 categories were chosen by a panel of 19 judges — comprised of prominent industry retailers, educators, editors and designers — during two full days of judging, which took place January 29 and 30, 2013, during the New York International Gift Fair®, also in New York City. From that pool of winners, a special Blue

Ribbon panel of five judges selected the Cards of the Year. All entries were judged on originality, impact, design excellence, sendability and value.

The winner of Card of the Year in the Above $3.50 category was Maginating’s “Good As Gold” card, which also won in the Friendship/Encouragement (General) category, while Oh My Word’s “Holy Sheet” was named Card of the Year $3.50 & Below, after taking home the LOUIE in Non-Religious Celebrations. This is the second consecutive Card of the Year win for Maginating, and the first for Oh My Word. Monika Brandrup-Thomas, Chair of the 25th Anniversary LOUIE Awards and Vice President & Creative Director of Up With Paper, LLC, said “the judges were impressed, in particular, with the craftsmanship of the letterpress and gold foil on Maginating’s card, in addition to its heartwarming message. And they loved the clever die-cut design and creativity of Oh My Word’s entry. Both cards are fun to look at and make you smile!”

This year a record-breaking 220 companies worldwide submitted a combined total of more than 1,000 entries, all of which were marketed and sold in the United States during the 2012 calendar year.

The complete list of winners is as follows:

Announcements & Photo Cards
Pear Tree Greetings
  Birthday (Humorous)—Above $3.50
Smitten Kitten
Birthday (Humorous)—$3.50 & Below
Madison Park Greetings
  Birthday (General)—Above $3.50
Quillingcard, LLC
Birthday (General)—$3.50 & Below
Compendium, Inc.
     Blank Card—Above $3.50
1canoe2 Letterpress
Blank Card—$3.50 & Below
Designer Greetings
  Congratulations/Special Occasion—Above $3.50
Gakken–Ginko Papers
Congratulations/Special Occasion—$3.50 & Below
Compendium, Inc.
  Children’s Card—Above $3.50
American Greetings
Children’s Card—$3.50 & Below
Calypso Cards, Inc.
  Christmas/Seasonal (General)—Above $3.50
Rifle Paper Co.
Christmas/Seasonal (General)—$3.50 & Below
Madison Park Greetings
  Christmas/Seasonal (Humorous)—Above $3.50
Smitten Kitten
Christmas/Seasonal (Humorous)—$3.50 & Below
Calypso Cards, Inc.
  Christmas/Seasonal Boxed Notes—Above $2.00
Papel Couture
Christmas/Seasonal Boxed Notes—$2.00 & Below
Paper Magic Group
  Everyday Boxed Notes—Above $2.50
Up With Paper, LLC
Everyday Boxed Notes—$2.50 & Below
1canoe2 Letterpress
  Family Celebrations—Above $3.50
Sugarcube Press
Family Celebrations—$3.50 & Below
Compendium, Inc.
  Friendship/Encouragement (General)—Above $3.50
Friendship/Encouragement (General)—$3.50 & Below
Marian Heath Greeting Cards, LLC
  Friendship/Encouragement (Humorous)—Above$3.50
Smitten Kitten
Friendship/Encouragement (Humorous)—3.50 & Below
Compendium, Inc.
  General Invitations—Above $3.50
Luscious Verde
General Invitations—$3.50 & Below
Checkerboard Ltd.
  Get Well/Feel Better—Above $3.50
Paper Magic Group
Get Well/Feel Better—$3.50 & Below
Compendium, Inc.
  Humorous—Most Humorous
Sapling Press
  Mother’s Day—Above $3.50
Sugarcube Press
Mother’s Day—$3.50 & Below
Compendium, Inc.
  Non-Religious Celebrations—Above $3.50
Sky of Blue Cards
Non-Religious Celebrations—$3.50 & Below
Oh My Word
  Print & Production Excellence
Ladyfingers Letterpress
Religious Celebrations—Above $3.50
  Religious Celebrations—$3.50 & Below
Calypso Cards, Inc.
Rising Star—Above $3.50
9th Letter Press
  Rising Star—$3.50 & Below
Dodeline Design
Romantic Occasions—Above $3.50
  Romantic Occasions—$3.50 & Below
Madison Park Greetings
Superbly Stated
Sycamore Street Press
  Sympathy—Above $3.50
1canoe2 Letterpress
Sympathy—$3.50 & Below
Madison Park Greetings
  Thank You—Above $3.50
Thank You—$3.50 & Below
J-Dig Cards
  Valentine’s Day—Above $3.50
Plane Paper
Valentine’s Day—$3.50 & Below
Compendium, Inc.
  Wedding Invitations—Above $10.00
Wedding Invitations—Between $3.50 & $10.00
Plum Blossom Press
  Wedding Invitations—$3.50 & Below
Wedding Paper Divas

Again this year, the LOUIE Awards is inviting consumers to choose their favorite card from among all the category winners announced last night, by logging on to the LOUIE Awards Facebook page between May 20 and May 31, 2013, and “liking” the card they think is the best. Last year marked the first Consumer’s Choice LOUIE Award competition; the winner, Sunrise Greetings, received its LOUIE during last night’s ceremony.

In addition to a personalized award, the finalists and winners are showcased in a special LOUIE Awards exhibit designed by Universal Presentation Concepts (UPC), which will be on view to the public in the Crystal Palace Lobby of the Jacob K. Javits Center during the National Stationery Show, May 19–22.

This year 12 companies generously sponsored the LOUIE Awards at the following levels: Platinum—American Greetings Corporation, Hallmark Cards, Inc., the National Stationery Show; Gold—JAST Company, Ltd.; Silver—Avanti Press, Inc., Designer Greetings, Infinity Foils, Inc., The Madison Park Group, Neenah Paper, Universal Engraving, Inc.; Category Champion—Bobst North America, Inc., Marian Heath Greeting Cards. The financial support from these organizations, as well as the in-kind donations from many others, are critical to ensuring the ongoing success of the LOUIE Awards.

To learn more about the LOUIE Awards, please visit To vote in the second-annual Consumer’s Choice LOUIE Award competition, go to

Questions? E-mail

Media Contact:
Melissa Gray


Rating: Not rated yet






Number of ratings: 0
Add comment

American Greetings eyes analog disruption at SXSW

CLEVELAND, OH: American Greetings is bringing a message to thousands of technology geeks and digital gurus that descend on Austin, Texas this month for SXSW—everything digital starts with analog, and people are still buying physical birthday cards.

New article
Americans Spend between $7 and $8 Billion on Greeting Cards

Greeting cards bring in anywhere between $7 and $8 billion, annually, according to Gifts and Decorative Accessories' recent Gift Book Consumer survey 2016.

New article
LOUIE Awards Design Receives Top Billing at Paperspecs

  Like chocolate and peanut butter, there are few combinations better calculated to grab our attention than “Greeting Card Association” and “Awards.”

New article
Empathy Card Contest: And the Winner Is . . .

Last week, we introduced Well readers to Emily McDowell, a writer and graphic artist, and her line of empathy cards, a series of greeting cards that helps provide support during times of serious illness and loss.

Then we challenged Well readers to come up with a new card that could be used to help someone cope with cancer, chronic illness or another of life’s setbacks. As usual our readers did not disappoint, submitting more than 400 turns of phrase to help bridge the gap between friendship and difficult news.&

New article
Beyond ‘Get Well Soon’ – Create an Empathy Card

When Emily McDowell learned at the age of 24 that she had Stage 3 Hodgkin’s lymphoma, she discovered how difficult it is for people to talk about a life-threatening illness.

“I got a lot of ‘Get Well Soon’ cards,” she said. “I was like, ‘I’ll try. I’m working on it.'”

Fifteen years post-treatment, Ms. McDowell launched a stationery and gift company called Emily McDowell Studio. Her experience with illness inspired her to create a line of empathy cards that avoids clichés and offers the kind of supportive

New article
Why US firm Hallmark takes a long-term view on employee wellbeing

Greetings card company Hallmark is one of a growing number of US companies adopting innovative approaches to wellbeing, in response to rising costs. Noel O’Reilly investigates.


For employers in the UK, probably the most eye-catching aspect of the company’s healthcare programme is that it offers financial rewards of up to $400 (£255) to employees who maintain healthy weight, blood pressure and cholesterol levels.

However, the

New article
GREETING CARD ASSOCIATION NAMES 3rd ANNUAL CONSUMERS’ CHOICE WINNER; First-time entrant, New York-based Start-up Paper Pop Cards, Wins

WASHINGTON, D.C. – June 5, 2015 -- The Greeting Card Association (GCA) today announced that Paper Pop Cards is the winner of the GCA’s 3rd annual Consumers’ Choice Award.

Paper Pop Cards’ winning entry, “Get Well Tissue Box,” is a 3D pop-up card that when opened, reveals a tissue box and pop-up tissue.  The company’s patent-pending PopLock system allows the consumer to detach the 3D pop-up and use it as a decorative ornament or a permanent keepsake.  The card was a LOUIE winner in the “Get Well, Feel Better” category. 

New article

The Greeting Card Association (GCA) announced the winners of its 27th International Greeting Card Awards Competition, the “LOUIE Awards” at a gala event during the National Stationery Show® (NSS) here last night. Among the winners in the 59 categories, including the new LGBTQ category, top honors for “Cards of the Year” went to Sunrise (in the $4 and below category) and Ladyfingers Letterpress (in the $4 and above category). 

New article
GREETING CARD ASSOCIATION ANNOUNCES LOUIE AWARD FINALISTS 27th Competition Honors “Best of the Best” in the Greeting Card and Social Expression Industry

WASHINGTON, DC – March 5, 2015 – The Greeting Card Association (GCA) today announced the finalists of its 27th Annual LOUIE Awards, which recognize the “best of the best” in the more than $7B greeting card and social expression industry. “We are thrilled with the caliber of entries and delighted that so many new companies submitted their entries to this year’s LOUIE Awards,” said Tina Benavides, 27th Annual LOUIE Awards chair and vice president, Cards, Creative Division at American Greetings. “We offer our thanks to the 15 outstanding judges, representing companies from across the country, who dedicated their time and expertise to carefully evaluate each card for its originality, impact, design excellence, sendability and value,” she said. Click here to view a gallery of LOUIE Award finalists.

New article
Greeting Card Sales to Help Fuel Valentine's Day Record Spending; Projected $1B in U.S. Card Sales

As the second most popular seasonal holiday for sending greeting cards, Valentine’s Day 2015 is projected to account for slightly more than $1 billion in Valentine’s Day card sales as total spending for the holiday is anticipated to be a record $18.9 billion.

New article
Copyright 2016 by GCA