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CLEVELAND, OH: American Greetings is bringing a message to thousands of technology geeks and digital gurus that descend on Austin, Texas this month for SXSW—everything digital starts with analog, and people are still buying physical birthday cards.
Greeting cards bring in anywhere between $7 and $8 billion, annually, according to Gifts and Decorative Accessories' recent Gift Book Consumer survey 2016.
Like chocolate and peanut butter, there are few combinations better calculated to grab our attention than “Greeting Card Association” and “Awards.”
Last week, we introduced Well readers to Emily McDowell, a writer and graphic artist, and her line of empathy cards, a series of greeting cards that helps provide support during times of serious illness and loss.
Then we challenged Well readers to come up with a new card that could be used to help someone cope with cancer, chronic illness or another of life’s setbacks. As usual our readers did not disappoint, submitting more than 400 turns of phrase to help bridge the gap between friendship and difficult news.&
When Emily McDowell learned at the age of 24 that she had Stage 3 Hodgkin’s lymphoma, she discovered how difficult it is for people to talk about a life-threatening illness.
“I got a lot of ‘Get Well Soon’ cards,” she said. “I was like, ‘I’ll try. I’m working on it.'”
Fifteen years post-treatment, Ms. McDowell launched a stationery and gift company called Emily McDowell Studio. Her experience with illness inspired her to create a line of empathy cards that avoids clichés and offers the kind of supportive
Greetings card company Hallmark is one of a growing number of US companies adopting innovative approaches to wellbeing, in response to rising costs. Noel O’Reilly investigates.
For employers in the UK, probably the most eye-catching aspect of the company’s healthcare programme is that it offers financial rewards of up to $400 (£255) to employees who maintain healthy weight, blood pressure and cholesterol levels.
WASHINGTON, D.C. – June 5, 2015 -- The Greeting Card Association (GCA) today announced that Paper Pop Cards is the winner of the GCA’s 3rd annual Consumers’ Choice Award.
Paper Pop Cards’ winning entry, “Get Well Tissue Box,” is a 3D pop-up card that when opened, reveals a tissue box and pop-up tissue. The company’s patent-pending PopLock system allows the consumer to detach the 3D pop-up and use it as a decorative ornament or a permanent keepsake. The card was a LOUIE winner in the “Get Well, Feel Better” category.
The Greeting Card Association (GCA) announced the winners of its 27th International Greeting Card Awards Competition, the “LOUIE Awards” at a gala event during the National Stationery Show® (NSS) here last night. Among the winners in the 59 categories, including the new LGBTQ category, top honors for “Cards of the Year” went to Sunrise (in the $4 and below category) and Ladyfingers Letterpress (in the $4 and above category).
WASHINGTON, DC – March 5, 2015 – The Greeting Card Association (GCA) today announced the finalists of its 27th Annual LOUIE Awards, which recognize the “best of the best” in the more than $7B greeting card and social expression industry. “We are thrilled with the caliber of entries and delighted that so many new companies submitted their entries to this year’s LOUIE Awards,” said Tina Benavides, 27th Annual LOUIE Awards chair and vice president, Cards, Creative Division at American Greetings. “We offer our thanks to the 15 outstanding judges, representing companies from across the country, who dedicated their time and expertise to carefully evaluate each card for its originality, impact, design excellence, sendability and value,” she said. Click here to view a gallery of LOUIE Award finalists.
As the second most popular seasonal holiday for sending greeting cards, Valentine’s Day 2015 is projected to account for slightly more than $1 billion in Valentine’s Day card sales as total spending for the holiday is anticipated to be a record $18.9 billion.