Friday, March 06, 2015

Industry News

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1.6 billion Christmas cards to be purchased this year, says Greeting Card Association

 
1.6 billion Christmas cards to be purchased this year, says Greeting Card Association

(November 22, 2013) WASHINGTON, D.C. — The U.S. Greeting Card Association (GCA) is predicting that some 1.6 billion Christmas cards will be bought this year – making it the largest card-sending holiday in the U.S. That figure includes boxed cards, but does not include photo cards and other personalized cards sold via the Internet. Overall, Americans purchase approximately 6.5 billion greeting cards each year, with annual retail sales estimated between $7 and $8 billion.

According to research by GCA member Hallmark Cards, nearly three-fourths of consumers who send holiday cards do so because they know how good it feels when they receive a holiday greeting. The company’s holiday designs for 2013 include cards featuring fun embellishments such as removable ornaments; designs with simple photography; laser-cut holiday cards; and cards incorporating rich colors and short but powerful sentiments.

Other design trends leading Christmas cards this year include modern updates on traditional text and icons; quirky humor mixed with nostalgia; bold color palettes, and unexpected pops of color – say GCA members.

“For the holiday season, basics continue to rule – from themes to colors," according to GCA member Designer Greetings, which is seeing demand for understated, natural designs for Christmas that “speak to the return to the familiar for peace of mind and comfort.”

GCA member American Greetings is focusing on traditional designs with a contemporary flair: “Around the holidays, families and friends seek out experiences and traditions they can share, which provides framework and connection for making memories. Although traditions are very important for the post-recession mindset, people still like to give them a modern update. Christmas trends will go from classic to quirky this holiday season.”

Colors on traditional Christmas cards will continue to incorporate classic green-and-red hues along with gold touches, while featuring vintage imagery or fashion-inspired iconography. Cards focusing on a winter theme will combine winter whites, soft aqua, frosty spearmint, and ice rink blue, and include images of snowflakes and icicles. Black-and-white illustrations with pops of red create an updated, graphic look for the holiday. Brighter, less-traditional hues can be found on more whimsical-themed holiday cards, such as those featuring humorous takes on Santa, elves and ugly Christmas sweaters.

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About the Greeting Card Association
The Greeting Card Association, headquartered in Washington, D.C., is the U.S. trade association serving the greeting card and social-expression industry. Founded in 1941, the GCA today represents nearly 200 American and international publishers from diverse businesses – ranging from young start-ups to established companies of all sizes, scopes and years in the industry – as well as suppliers that provide production services and product distribution at the wholesale level. Managed by Bostrom, the GCA is committed to celebrating, promoting and preserving the tradition of sending greeting cards.
 

 

 
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GREETING CARD ASSOCIATION ANNOUNCES LOUIE AWARD FINALISTS 27th Competition Honors “Best of the Best” in the Greeting Card and Social Expression Industry

WASHINGTON, DC – March 5, 2015 – The Greeting Card Association (GCA) today announced the finalists of its 27th Annual LOUIE Awards, which recognize the “best of the best” in the more than $7B greeting card and social expression industry. “We are thrilled with the caliber of entries and delighted that so many new companies submitted their entries to this year’s LOUIE Awards,” said Tina Benavides, 27th Annual LOUIE Awards chair and vice president, Cards, Creative Division at American Greetings. “We offer our thanks to the 15 outstanding judges, representing companies from across the country, who dedicated their time and expertise to carefully evaluate each card for its originality, impact, design excellence, sendability and value,” she said. Click here to view a gallery of LOUIE Award finalists.

03/05/2015
New article
Greeting Card Sales to Help Fuel Valentine's Day Record Spending; Projected $1B in U.S. Card Sales

As the second most popular seasonal holiday for sending greeting cards, Valentine’s Day 2015 is projected to account for slightly more than $1 billion in Valentine’s Day card sales as total spending for the holiday is anticipated to be a record $18.9 billion.

02/13/2015
New article
Tell Your Holiday Story with Beautiful Custom Greeting Cards from Cardstore

Connecting with loved ones during this joyful season is extra special when you can do it by sharing a personalized greeting card that expresses your own warm wishes. Many want to share photos of milestone events from the past year, others want to update family and friends with a newsletter-style card, some people want a distinctive greeting and still others want a traditional card that’s ready-to-go without any customization necessary. Cardstore, the popular custom greeting card website from American Greetings, allows you to easily and conveniently send the perfect card to spread holiday cheer in exactly your style.

12/05/2014
New article
Hallmark Helps Make Holiday Card-Sending Easy

'Tis the season for holiday greetings. According to Hallmark research, nearly three-fourths of people who send some of the 1.4 billion Christmas cards each year do so because they know how good it feels to receive a holiday greeting. To make the card-sending process even easier, the experts at Hallmark have pulled together some helpful ways to find the right card, some inspiration and ideas on what to write inside, and even etiquette tips on how to address the envelope.

12/03/2014
New article
New OMG! Funny™ Birthday Cards from American Greetings Deliver Unexpected Jokes

Get ready for American Greetings to turn the overly-sentimental greeting card cliche on its head! Warm, heartfelt messages are a beautiful thing and can really brighten the birthday of friends and family members – but there's also the tried-and-true option of hilarious, side-splitting birthday expressions. The new collection of OMG! Funny™ birthday cards take syrupy greetings to the next level and are guaranteed to bring big laughs.

10/16/2014
New article
GCA's 27th Annual LOUIE Awards Celebrate Artistic Elegance; Recognize Best of the Best in Greeting Cards, Social Stationery Worldwide

WASHINGTON, D.C. – September 29, 2014 – The Greeting Card Association (GCA) is proud to announce the opening of the Call for Entries for its 27th Annual LOUIE Awards.

09/29/2014
New article
The Greeting Card Association Selects Universal Presentation Concepts to Create LOUIE Awards Exhibit at the National Stationery Show

WASHINGTON, DC – September 23, 2014 – Today, the Greeting Card Association (GCA) announced its selection of Universal Presentation Concepts (UPC) to create the perfect backdrop for visitors to experience the 27th LOUIE Awards.

09/23/2014
New article
Hallmark Re-Launches Shoebox Line
KANSAS CITY, Mo. — This month, Hallmark's Shoebox line of greeting cards deepens its rebellious roots with a total brand overhaul. From the logo to the messages, the entire collection has been updated with a modern look and language reflecting today's world in an irreverent and hilarious way. These cards are a perfect way to crack someone up and take all the credit.
07/21/2014

Key Speakers On Industry Change, Relevancy, Growth, Insights, and More to be Featured at Upcoming Greeting Card Association Convention

July 10, 2014 — An impressive roster of key speakers is scheduled for the 73rd Annual Convention of the Greeting Card Association (GCA), taking place from Wednesday, Sept. 17, through Saturday, Sept. 20, at the St. Julien Hotel & Spa in Boulder, Colo. All in the industry – both GCA members and nonmembers – are invited to attend this year's Convention, themed "The Challenge of Change."

07/09/2014
New article
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