Saturday, October 10, 2015

Industry News

Please click on a headline to the right to read the full article below.

Americans Still Prefer "Real" Valentine's Day Cards

Americans Still Prefer "Real" Valentine's Day Cards

WASHINGTON, D.C. — The Greeting Card Association (GCA) anticipates approximately 145 million greeting cards will be purchased for Valentine's Day this year in the U.S., with sales remaining relatively stable over last year. This figure is based on member company sales and does not include children's packaged valentines for classroom exchanges. Valentine's Day is the second-largest holiday for giving greeting cards, after Christmas.

The GCA is optimistic that Valentine's Day card sending will be strong, as more valentines tend to be exchanged when the holiday occurs on a weekday – as it will again this year with February 14 falling on a Friday.

The GCA also expects printed valentines to far outweigh the sending of ecards, texts or social-media posts for the holiday, as exchanging "real" cards for Valentine's Day – whether between loved ones or in children's classrooms – is an inherent part of our culture.

The continued strength of Valentine's Day cards is also evidenced by the National Retail Federation’s 2014 Valentine’s Day spending survey conducted by Prosper Insights and Analytics, which found that more than half (51.2%) of Americans over the age of 18 will be sending greeting cards for the holiday – spending $1.029 billion on Valentine's Day cards this year.

"It's amazing what a Valentine card can do," says Steve Doyal, president of the Greeting Card Association. "It can be a lasting token of love, a surprise from a secret admirer, or a simple message of friendship. In a time of instant messages, a valentine card stands out and shows you genuinely care."

Designs and messages cover the spectrum, from casual and fun to deeply personal and romantic, reflecting the range of relationships people acknowledge on Valentine’s Day. Design trends echo those happening in fashion and giftware; e.g., lace and die-cut embellishments are strong; and woodland themes featuring owls, bears or foxes are a popular motif this year. Cats and dogs also continue to be favorite images on today's valentines.

Red and pink still dominate the Valentine's Day card display, with black accents adding sophistication. Creative calligraphy and type treatments, as well as beautiful attachments and favorite licensed properties, join the traditional images of hearts and flowers that are always part of Valentine's Day card designs. Letterpress-printed cards, cards with sound and music, and pop-ups are also popular trends for valentines on the higher end of the retail price scale.

Valentine greetings have been exchanged since the Middle Ages in Europe. In 1850, Esther Howland, an American printer and artist, was among the first to publish and sell Valentine's Day cards in the U.S. Exchanging valentines has since become a deep-seated part of our American culture.
Rating: Not rated yet






Number of ratings: 0
Add comment

GCA Member Hopelessly Romantic Media Productions announces feature of supermodel and entrepreneur Kathy Ireland in its first issue of Beverly Hills Weddings.

Beverly Hills Weddings Magazine will feature celebrity interviews while covering celebrity weddings, wedding couture, and more. The first issue will include an exclusive interview with Kathy Ireland, whose kathy ireland Worldwide brand has been creating collections for weddings and more since 1993. 

New article
GREETING CARD ASSOCIATION NAMES 3rd ANNUAL CONSUMERS’ CHOICE WINNER; First-time entrant, New York-based Start-up Paper Pop Cards, Wins

WASHINGTON, D.C. – June 5, 2015 -- The Greeting Card Association (GCA) today announced that Paper Pop Cards is the winner of the GCA’s 3rd annual Consumers’ Choice Award.

Paper Pop Cards’ winning entry, “Get Well Tissue Box,” is a 3D pop-up card that when opened, reveals a tissue box and pop-up tissue.  The company’s patent-pending PopLock system allows the consumer to detach the 3D pop-up and use it as a decorative ornament or a permanent keepsake.  The card was a LOUIE winner in the “Get Well, Feel Better” category. 

New article

The Greeting Card Association (GCA) announced the winners of its 27th International Greeting Card Awards Competition, the “LOUIE Awards” at a gala event during the National Stationery Show® (NSS) here last night. Among the winners in the 59 categories, including the new LGBTQ category, top honors for “Cards of the Year” went to Sunrise (in the $4 and below category) and Ladyfingers Letterpress (in the $4 and above category). 

New article
GREETING CARD ASSOCIATION ANNOUNCES LOUIE AWARD FINALISTS 27th Competition Honors “Best of the Best” in the Greeting Card and Social Expression Industry

WASHINGTON, DC – March 5, 2015 – The Greeting Card Association (GCA) today announced the finalists of its 27th Annual LOUIE Awards, which recognize the “best of the best” in the more than $7B greeting card and social expression industry. “We are thrilled with the caliber of entries and delighted that so many new companies submitted their entries to this year’s LOUIE Awards,” said Tina Benavides, 27th Annual LOUIE Awards chair and vice president, Cards, Creative Division at American Greetings. “We offer our thanks to the 15 outstanding judges, representing companies from across the country, who dedicated their time and expertise to carefully evaluate each card for its originality, impact, design excellence, sendability and value,” she said. Click here to view a gallery of LOUIE Award finalists.

New article
Greeting Card Sales to Help Fuel Valentine's Day Record Spending; Projected $1B in U.S. Card Sales

As the second most popular seasonal holiday for sending greeting cards, Valentine’s Day 2015 is projected to account for slightly more than $1 billion in Valentine’s Day card sales as total spending for the holiday is anticipated to be a record $18.9 billion.

New article
Tell Your Holiday Story with Beautiful Custom Greeting Cards from Cardstore

Connecting with loved ones during this joyful season is extra special when you can do it by sharing a personalized greeting card that expresses your own warm wishes. Many want to share photos of milestone events from the past year, others want to update family and friends with a newsletter-style card, some people want a distinctive greeting and still others want a traditional card that’s ready-to-go without any customization necessary. Cardstore, the popular custom greeting card website from American Greetings, allows you to easily and conveniently send the perfect card to spread holiday cheer in exactly your style.

New article
Hallmark Helps Make Holiday Card-Sending Easy

'Tis the season for holiday greetings. According to Hallmark research, nearly three-fourths of people who send some of the 1.4 billion Christmas cards each year do so because they know how good it feels to receive a holiday greeting. To make the card-sending process even easier, the experts at Hallmark have pulled together some helpful ways to find the right card, some inspiration and ideas on what to write inside, and even etiquette tips on how to address the envelope.

New article
New OMG! Funny™ Birthday Cards from American Greetings Deliver Unexpected Jokes

Get ready for American Greetings to turn the overly-sentimental greeting card cliche on its head! Warm, heartfelt messages are a beautiful thing and can really brighten the birthday of friends and family members – but there's also the tried-and-true option of hilarious, side-splitting birthday expressions. The new collection of OMG! Funny™ birthday cards take syrupy greetings to the next level and are guaranteed to bring big laughs.

New article
GCA's 27th Annual LOUIE Awards Celebrate Artistic Elegance; Recognize Best of the Best in Greeting Cards, Social Stationery Worldwide

WASHINGTON, D.C. – September 29, 2014 – The Greeting Card Association (GCA) is proud to announce the opening of the Call for Entries for its 27th Annual LOUIE Awards.

New article
Copyright 2014 by GCA