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WASHINGTON, DC – March 5, 2015 – The Greeting Card Association (GCA) today announced the finalists of its 27th Annual LOUIE Awards, which recognize the “best of the best” in the more than $7B greeting card and social expression industry. “We are thrilled with the caliber of entries and delighted that so many new companies submitted their entries to this year’s LOUIE Awards,” said Tina Benavides, 27th Annual LOUIE Awards chair and vice president, Cards, Creative Division at American Greetings. “We offer our thanks to the 15 outstanding judges, representing companies from across the country, who dedicated their time and expertise to carefully evaluate each card for its originality, impact, design excellence, sendability and value,” she said. Click here to view a gallery of LOUIE Award finalists.
As the second most popular seasonal holiday for sending greeting cards, Valentine’s Day 2015 is projected to account for slightly more than $1 billion in Valentine’s Day card sales as total spending for the holiday is anticipated to be a record $18.9 billion.
Connecting with loved ones during this joyful season is extra special when you can do it by sharing a personalized greeting card that expresses your own warm wishes. Many want to share photos of milestone events from the past year, others want to update family and friends with a newsletter-style card, some people want a distinctive greeting and still others want a traditional card that’s ready-to-go without any customization necessary. Cardstore, the popular custom greeting card website from American Greetings, allows you to easily and conveniently send the perfect card to spread holiday cheer in exactly your style.
'Tis the season for holiday greetings. According to Hallmark research, nearly three-fourths of people who send some of the 1.4 billion Christmas cards each year do so because they know how good it feels to receive a holiday greeting. To make the card-sending process even easier, the experts at Hallmark have pulled together some helpful ways to find the right card, some inspiration and ideas on what to write inside, and even etiquette tips on how to address the envelope.
Get ready for American Greetings to turn the overly-sentimental greeting card cliche on its head! Warm, heartfelt messages are a beautiful thing and can really brighten the birthday of friends and family members – but there's also the tried-and-true option of hilarious, side-splitting birthday expressions. The new collection of OMG! Funny™ birthday cards take syrupy greetings to the next level and are guaranteed to bring big laughs.
WASHINGTON, D.C. – September 29, 2014 – The Greeting Card Association (GCA) is proud to announce the opening of the Call for Entries for its 27th Annual LOUIE Awards.
WASHINGTON, DC – September 23, 2014 – Today, the Greeting Card Association (GCA) announced its selection of Universal Presentation Concepts (UPC) to create the perfect backdrop for visitors to experience the 27th LOUIE Awards.
July 10, 2014 — An impressive roster of key speakers is scheduled for the 73rd Annual Convention of the Greeting Card Association (GCA), taking place from Wednesday, Sept. 17, through Saturday, Sept. 20, at the St. Julien Hotel & Spa in Boulder, Colo. All in the industry – both GCA members and nonmembers – are invited to attend this year's Convention, themed "The Challenge of Change."