Friday, December 19, 2014

The U.S. greeting card industry is unquestionably among the most creative in the world…tapping into the pulse of American culture to turn imagery and language into one of today’s most unique and beloved forms of communicating – the greeting card.  From postal to environmental concerns, the GCA and its members are continually seeking solutions to improve both the greeting card industry and the card-sending experience.

Postal Matters

More than 60 percent of all greeting cards are mailed.  Since its founding, GCA has been at the forefront in advocating fair and reasonable postage rates for consumers, and preserving postal mail delivery 6 days a week to every U.S. address

GCA has also been instrumental in encouraging the Postal Service to adopt new products and services that can ease and improve the consumer’s ability to mail cards and letters. 

For example, the Greeting Card Association was one of the earliest proponents of a “Forever” stamp to help reduce the cost burden of first-class postage hikes, and the inconvenience of purchasing one- and two-cent stamps whenever rates increased. Due in part to GCA’s efforts, the now-familiar Liberty Bell “Forever” stamp became a reality in May of 2007. 

In May of 2010, the GCA's goal of finding a solution for the 20-cent surcharge for cards and letters mailed in square envelopes was achieved, when the U.S. Postal Service launched the Butterfly stamp.  Click here for additional details about this stamp and how manufacturers can benefit.

The GCA continues to work with the U.S. Postal Service on a variety of issues and innovations to ensure that the mailing concerns and card-sending preferences of consumers are taken into consideration.

Environmental Responsibility

The Greeting Card Association and its members believe that everyone has a responsibility to help foster the sustainability and conservation of the earth’s resources to meet the needs of future generations.

To that end, GCA’s members are committed to environmentally responsible practices not only in the production of greeting cards, but in their day-to-day business operations as well.

Greeting cards are much more than words and imagery.  They are a valued part of our culture, and a lasting way for people to connect and share their thoughts and wishes.  Because paper is at the heart of our industry, we strive to use this renewable resource wisely, responsibly, and with care. 

We continually endeavor to select materials and manufacturing methods that can reduce waste, foster sustainability and minimize the industry’s impact on the environment.

Copyright 2014 by GCA