"Showtime! The Greeting Card and Gift Company’s Guide to Trade Show Success"
By Rob Fortier and Meryl Hooker
Are you exhibiting at a trade show this year and want to give your company a competitive edge? Is exhibiting at a show the next logical step in bringing your products to market, but you aren’t sure what to do? Get the very best survival strategies for everything from preshow planning and running the show, straight through to breakdown and getting back home again like a superstar. With tips on booth basics, setting a realistic budget, on-the-floor sales strategies and creative ways to set your company apart during post-show follow-up, "Showtime!" is your step-by-step guide to trade-show success.
($29.95; available at www.centeraislegroup.com)