Monday, December 22, 2014

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Books

"Pushing the Envelope: The Small Greeting Card Manufacturer’s Guide to Working with Sales Reps"
By Rob Fortier and Meryl Hooker

Finally, everything the small greeting card manufacturer needs to know about finding, recruiting and retaining a winning sales force can be found in this easy-to-read handbook. Written from both the manufacturer and sales rep perspectives, this nuts-and-bolts guide is full of industry information, sales tips and guidance for building successful and profitable rep relationships.

($29.95; available at www.centeraislegroup.com.)

  

"Showtime! The Greeting Card and Gift Company’s Guide to Trade Show Success"
By Rob Fortier and Meryl Hooker

Are you exhibiting at a trade show this year and want to give your company a competitive edge? Is exhibiting at a show the next logical step in bringing your products to market, but you aren’t sure what to do? Get the very best survival strategies for everything from preshow planning and running the show, straight through to breakdown and getting back home again like a superstar. With tips on booth basics, setting a realistic budget, on-the-floor sales strategies and creative ways to set your company apart during post-show follow-up, "Showtime!" is your step-by-step guide to trade-show success.

($29.95; available at www.centeraislegroup.com)

  

  

 

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