Saturday, August 23, 2014


The Greeting Card Association is the U.S. trade association serving the greeting card and social expression industry. Founded in 1941, the GCA today represents nearly 200 American and international publishers from diverse businesses – ranging from young start-ups to established companies of all sizes, scopes and years in the industry – as well as suppliers that provide production services and product distribution at the wholesale level.

73rd Annual Convention


Register Today!

September 17-20, 2014
St. Julien Hotel & Spa | Boulder, CO

Click here for more information.


Mentorship Program


Click here to learn more about the GCA Mentorship Program, become a mentor, or seek a mentor.

The GCA Mentorship Program is designed as an opportunity to elevate your professional capabilities and expand your industry network.

GCA and Industry News

Hallmark Re-Launches Shoebox Line
KANSAS CITY, Mo. — This month, Hallmark's Shoebox line of greeting cards deepens its rebellious roots with a total brand overhaul. From the logo to the messages, the entire collection has been updated with a modern look and language reflecting today's world in an irreverent and hilarious way. These cards are a perfect way to crack someone up and take all the credit.
Jul 21 2014 12:00AM

Key Speakers On Industry Change, Relevancy, Growth, Insights, and More to be Featured at Upcoming Greeting Card Association Convention

July 10, 2014 — An impressive roster of key speakers is scheduled for the 73rd Annual Convention of the Greeting Card Association (GCA), taking place from Wednesday, Sept. 17, through Saturday, Sept. 20, at the St. Julien Hotel & Spa in Boulder, Colo. All in the industry – both GCA members and nonmembers – are invited to attend this year's Convention, themed "The Challenge of Change."

Jul 9 2014 12:00AM
New article
The Greeting Card Association’s 73rd Annual Convention Is September 17-20, in Boulder, Colorado

June 20, 2014 — The 73rd Annual Convention of the Greeting Card Association (GCA) will take place from Wednesday, September 17, through Saturday, September 20, at the scenic St. Julien Hotel & Spa in Boulder, Colo. All members of the industry – both GCA members and nonmembers – are invited to attend.

Jun 23 2014 12:00AM
New article
Greeting Card Association Announces Winner of 3rd Annual Consumer’s Choice LOUIE Award Facebook Contest

WASHINGTON, D.C. – June 11, 2014: The Greeting Card Association (GCA) is pleased to announce that Marian Heath Greeting Cards has won this year’s Consumer’s Choice LOUIE Award. The award is given to the card that receives the most “Likes” on the LOUIE Awards Facebook page, following the posting of images of all winning cards from the GCA’s annual LOUIE Awards competition.

Jun 11 2014 12:00AM

Hallmark Helps Celebrate Dads on Father's Day
KANSAS CITY, Mo. — With Father's Day fast approaching, it's time to find ways to show Dad the love. Give him the all-star treatment with thoughtful or funny cards and gifts that let him know he's in a league of his own.
Jun 3 2014 12:38PM

Card Talk eNewsletter



From the GCA President Steve Doyal


GCA Events

Registration for the 73rd Annual GCA Convention Now Open
Hot Topic: What's Your Favorite Past Convention Memory
Save the Date for These Upcoming GCA Events

GCA News

Hello!Lucky and Sunrise Take "Card of the Year" Honors
Marian Heath Wins "Consumer's Choice" LOUIE Award
Postal Update: House Leadership Resorts to Budget Gimmicks to Push 5-day Delivery
Communications & P.R. Committee Launched

Member Updates

Mentorship Program Video Now on GCA Site
Members Spotlight
GCA Welcomes New Members
GCA Associates Happenings

Click here for this and past issues of Card Talk

Report Commissioned from NDP Analytics



The Greeting Card Association has released a report commissioned from NDP Analytics analyzing the integral role the U.S. Postal Service plays in the economy and the negative consequences that would result from cutting essential services or raising rates. 

Click here for the report.

26th Consumer's Choice LOUIE Award Winner


Congratulations to Marian Heath Greeting Cards

To read more about the 26th Consumer's Choice LOUIE Award and all LOUIE Award winners, click here.

Press Release for the 26th Consumer's Choice LOUIE Award winner
Marian Heath Greeting Cards.


Congratulations to Kristina P. of Seattle, Wash. for winning a set of the non-personalized 26th LOUIE Awards winning cards!

"I'm so excited to win this great collection of greeting cards! I can't wait to see all the winners in person and send them out." - Kristina P.

73rd Annual Convention Sponsors


Please join us in thanking our

73rd Annual Convention sponsors   




26th Annual LOUIE Award Sponsors


Please join us in thanking our
26th Annual LOUIE Awards Sponsors


Platinum Sponsors

Gold Sponsors



Silver Sponsors


Category Champions



Welcome New Members

A. Smyth Co


Curly Girl Designs, Inc.

Emily McDowell, Inc.

DoodleGirl Designs

Goldilocks Designs, LLC


Greg & Company, LLC

Hodgins Engraving Co.

Karen Embry Designs

Knott Just Art

Ladyfingers Letterpress

Last Gasp

Maginating, Inc.


Marie's Musings

Paper Pop Cards, Inc


Shun Fenghong Trading Co., Ltd.


Supply Side USA

Susan Lein Designs


UpWords, LLC

Wise Cats, LLC




Why I'm a GCA Member


Member Discounts



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