About the LOUIE Awards
Officially known as the International Greeting Card Awards Competition, the LOUIEs are named after Louis Prang, the German-born Boston lithographer credited with the birth of the U.S. Christmas card in the 1870s.
Launched by the Greeting Card Association in 1988, the prestigious LOUIE Awards recognize the most outstanding greeting cards, invitations and announcements marketed in the U.S. during the previous calendar year. The competition is open to all domestic and foreign publishers of greeting cards, invitations and/or announcements, and attracts hundreds of entries annually.
Submissions are blind-judged by a panel of industry experts over a two-day period in late January/early February, during the New York International Gift Fair®, on the criteria of originality, impact, design excellence, sendability and value.
Finalists in each category are announced in March, with winners revealed at the annual LOUIE Awards gala, held every May in New York City during the National Stationery Show®. The ceremony culminates with two Cards of the Year – the most outstanding cards among all category winners in each of the two pricing classifications, as chosen by a blue-ribbon panel.