Mission and Goals
The mission of the Association is to promote, represent and celebrate the greeting card industry.
To advance our mission, we:
- Share the good news about our creative, entrepreneur-filled industry, the greeting card professionals we serve, and the unique emotional connection their products create between senders and recipients
- Provide opportunities for knowledge exchange and business development
- Educate members about news, trends and emerging issues that might impact the industry and their businesses
- Advocate for the industry and the citizen mailer with government and regulatory agencies
- We act as the voice of the industry, and the citizen mailer
For more information, contact GCA Executive Director, Peter Doherty.