The Greeting Card Association

Introducing the GCA

The Greeting Card Association (GCA) is the industry trade organization representing publishers of greeting cards and other stationery products, as well as suppliers to the industry.

Founded in 1941, GCA serves as the industry’s collective voice in promoting the tradition and value of exchanging greetings cards. GCA also represents the industry before key governmental and regulatory bodies, and monitors trends and developments of interest.

GCA-member publishers account for approximately 95 percent of the greeting cards sold in the U.S.