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Greeting Card Couture!The creativity of the greeting card industry took a fashionable twist at the Greeting Card Association’s annual LOUIE Awards in 2005. The theme for the industry’s awards program -- Greeting Cards…Always in Fashion – captured the imagination of several greeting card publishers, who agreed to try their hand at creating clothing from greeting cards. Take a peek at some of our favorites. And yes, all of these clothing items were made from greeting cards.
This signature fashion of the 2005 LOUIE awards was a very mod, very short, 1960s-style mini dress made from various finalist greeting cards from past LOUIE Awards ceremonies. Modeled by Maryanna Hoggatt, Customer Service, Max & Lucy.
Romantic full-length ball gown of Valentine’s Day cards, featuring a fitted strapless bodice scalloped at top and bottom, and a red-and-white repeat patterned full skirt. Modeled for Designer Greetings by Ciesley Osborne.
Collage CoutureDress Designer dress with sleeveless fitted bodice of collaged greeting cards and dramatic ruffled collar of magazines, newspapers and caution tape. The heavily textured full skirt was created by ruffling, pleating, tearing, ripping, sewing and collaging paper and greeting card products. The dress was designed by Sarah Larson of San Francisco. Modeled by Lisa Tomlinson, president and CEO, Gotta Get UP.
Historically accurate re-creation of Louis XIV fashion made from cutting, shaping and then folding more than 1,500 greeting cards to create depth and texture. Muslin patterns were created for all of the costume items, including the curled wig. The greeting cards were then hot glued or hand sewn into place to create the look of the fabrics used during the late 1600s. Holiday, Passover, and Thanksgiving cards are used in the coat, long shirt and wig. Anniversary cards give the lace look to the jabot, wrist ruffles and petticoat-like breeches. Modeled by Alan Friedman, president, Great Arrow Graphics.
Soft swirls of pastels were created for this ankle-length, one-shoulder gown by layering and collaging hundreds of greeting cards. A pale pink satin sash at the empire waist, pink trim at the neckline, and a box-pleat hem made from greeting card envelopes complete the chic gown. Accessories include postage stamp earrings, clutch purse and a brooch made from greeting cards. Modeled by Susan January, director of product management, Leanin’ Tree.
A maternity evening dress with pink satin bodice and a hint of Southern Belle style from its demure ribbon sash to its skirt insets of dotted Swiss netting. In honor of the mother-to-be, the skirt is adorned with a variety of baby cards. Modeled by Sara Davis, art director and real-life mother to be, Sunrise Greetings.
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Beauty Queen Chic
