The annual LOUIE Awards program honors the best cards in the industry and is often called “The Oscars of Greeting Cards.”
For submissions or information about this years LOUIE Awards, please visit the 2017 LOUIE Awards site.
Since 1988, the greeting card industry has come together each year to celebrate the best our industry has to offer. Hundreds of companies from around the world enter thousands of their best cards for the chance to win the coveted LOUIE Award. The deadline typically falls just before the holidays.
One of the best things about the program is the number of new publishers who enter and win each year! The finalists are announced in February, and the GCA promotes every finalist on the web and through social media. The announcement of the finalists gives us an opportunity to share the spotlight with some truly gifted greeting card publishers, designers and artists. The excitement continues to build until May, when the winners are announced.
That’s only the beginning. Each spring, our fabulous publishers and GCA Associate members come together again to design and build a first-class awards celebration. This is where the LOUIE Award winners are announced for the first time. Not even the finalists know who will win, so we encourage all finalists and greeting card professionals to attend! Because our awards program is all about excellence in printing, our volunteers also create the invitations, program, and other items seen each year at the LOUIE Awards Gala in May.
Following the LOUIE Awards Gala, each winner is automatically entered into our annual Consumer’s Choice competition. Through the Consumer’s Choice Awards, LOUIE Award winners can expect increased exposure, press coverage, and lots of social media attention from thousands of consumers.