2018 Annual Convention Agenda

Wednesday, September 26

(all times are preliminary and subject to change)

2:00pm-6:00pm Registration
5:00pm-6:30pm Opening Reception Sponsored By:

7:00pm Dine Around with Convention Attendees

 

Thursday, September 27

(all times are preliminary and subject to change)

7:30am-11:30am Registration
7:30am-8:30am Breakfast Sponsored By: 

8:30am-8:45am Convention Welcome

Speakers: Alana Campana, American Greetings & Lawrence Yeh, Paper Pop Cards

8:45am-9:00am GCA President’s Opening Remarks

Speaker: Christy Kaprosy, American Greetings

9:00am-10:15am Focusing on the Future: An In Depth Look at the Leading Color and Design Trends

Speaker: Lee Eiseman, Director of Pantone Color Institute

Sponsored By:

10:15am-10:30am Break Sponsored By:

10:30am-11:30am True Connection in the Era of Connected Devices

Speaker: Erin Swenson Gorrall, SVP, Director of Communications Planning at MullenLowe MediaHub

11:30am-1:00pm Lunch on Your Own
1:00pm-1:45pm How to Overcome Common Biases in Thinking to Improve Your Business Opportunities

Speaker: Collette P. Eccleston, PHD, Senior Vice President, Pragmatic Brain Science Lieberman Research Worldwide

1:45pm-2:45pm USPS 

Speaker: Jaqueline Krage Strako, Acting Chief Customer and Marketing Officer and Executive Vice President

2:45pm-3:00pm Break Sponsored By:

3:00pm-4:00pm What Really Matters

Speaker: Alex Ho, American Greetings, Vice President of Marketing/Chief Marketing Officer

4:00pm-4:15pm Closing Remarks

Speakers: Alana Campana, American Greetings & Lawrence Yeh, Paper Pop Cards

 5:30pm-9:30pm Social Event at American Greetings Creative Studios Sponsored By:

 

Friday, September 28

(all times are preliminary and subject to change)

 7:15am-8:15am  Breakfast Sponsored By:

8:15am-8:30am Convention Welcome

Speakers: Alana Campana, American Greetings & Lawrence Yeh, Paper Pop Cards

8:30am-10:30am Creative Problem Solving: Getting Beyond the Obvious

Speaker: Samantha Stead and Brian Dorval, Think First Serve

Sponsored By:

10:30am-10:45am Break Sponsored By:

10:45am-11:30am You’re Not for Everyone. How Distinction and Authenticity will Set you Apart

Speaker: Victoria Venturi, Paper Epiphanies

11:30am-12:15pm #Celebrate

Speaker: Andrea Navatil, American Greetings

12:15pm-1:15pm  Lunch  Sponsored By:

12:15pm-1:15pm Associates Lunch Sponsored By:

1:15pm-2:15pm Mastering The Blend of Art & Science in The Digital World

Speaker: Emily Kay, Isn’t That Charming

2:15pm-3:00pm Greeting Card Industry Survey and Key Findings

Speaker: John Smyth, A. Smyth Co. 

3:00pm-3:15pm Break Sponsored By: 

3:15pm-4:15pm Expert Panel: How Emotional Story Telling Drives Action

Facilitator: Jaclyn Ruelle, MullenLowe

Panelists: Cat Cook, American Greetings; Carrie Gifford, Red Cap Cards; Victoria Venturi, Paper Epiphanies; and more!

Sponsored By:

4:15pm-4:30pm Closing Remarks

Speakers: Alana Campana, American Greetings & Lawrence Yeh, Paper Pop Cards

6:00pm-7:15pm Cocktail Hour Sponsored By: GCA Associate Members 
7:15pm-10:00pm Social Event at Azure Rooftop Bar at The Metropolitan at the 9 Sponsored By:

 

Saturday, September 29 

(all times are preliminary and subject to change)

8:00am-9:00am Breakfast and Committee Meetings – all attendees welcome

The following Committees will meet:

  • Annual Convention Committee
  • GCA Tradeshow Committee
  • LOUIE Awards Committee
  • Membership Committee
  • Postal Affairs Committee
  • PR & Communications Committee
9:00am-10:00am Annual Board Meeting – all attendees welcome
10:00am-11:00am Annual Business Meeting – all attendees welcome