Frequently Asked Questions


What is Noted?


Noted focuses exclusively on greeting cards.  It will feature leading and emerging greeting card publishers in a beautiful new, space.

Noted is a result of discussions (and surveys) with member and non-member publishers, designers, retailers, the GCA Board and Executive Committee (EC) and management for a variety of industry partners. After extensive research, the GCA EC voted unanimously to launch this show in May, a prime selling and buying period preferred by publishers and retailers for new product launches and Christmas buying.  We’re proud and excited to launch this new show, designed to capture our industry’s excitement and innovation and deliver ROI to GCA members, as well as all exhibitors and attendees.

Why hold Noted in Brooklyn?





The Brooklyn Expo Center is a new facility in trendy Brooklyn; it’s close to Manhattan without a Manhattan price tag. While this venue may not be large enough to host what we know will be a fast-growing show in the future, it’s a perfect venue for our launch in May, 2019. It’s a bold, light-filled space where leading and emerging publishers and card makers can feel a part of the action!

In future years, we are considering hosting the show in different cities, particularly those with moderate lodging and venue costs and where there is not a well-established gift show.   



How many attendees do you anticipate?



We anticipate 1000 – 2000 attendees.

Application Period 

When does the official application period open? When does it close?




Applications will be accepted beginning on September 5. Applications will be accepted until all space has been sold.

May I get a refund?


Written notice of cancellation must be sent to the GCA office (email, fax or postal) if an exhibitor wishes to reduce exhibit space or cancel in full after the application has been received and accepted.  Please note that cancellation of exhibit space will result in the forfeiture of all package benefits.   The following cancellation fees apply:

Contract signature to December 31, 2018: 25% of total amount due

January 1, 2019 to March 14, 2019: 50% of total amount due

March 15, 2019 to Show start: 100% of total amount due

After March 15, 2019, there will be no refunds, unless entire exhibit hall is sold out and the canceled space is resold.  In such event, the Exhibitor is subject to a refund less a $250 processing fee.


What are the booth size options and fees?



The basic, all-in registration fee is $1,995 for a 6’x3’ space.  “All-in” includes hard walls with shelving, table, chairs, move-in assistance, plus lunch and beverages each day for a specified number of booth personnel (see the application for details).  There will be four booth sizes from which to choose:



Multiple in-line booths not to exceed 400sq ft


6’ x 3’ – $1,995 for GCA Members/$2,395 for non-GCA members

10’ x 10’ – $3,495 for GCA Members/$4,195 for non-GCA members

10’ x 20’ – $7,995 for GCA Members/$9,595 for non-GCA members

20’ x 20’ – $17,000 for GCA Members/$19,000 for non-GCA members

Exhibitors may request multiple contiguous inline exhibit spaces, up to a maximum of 400 square feet.  Pricing defaults to the higher per square foot cost (e.g., 10’ x 30’ would be $39.97/ft for GCA members, and $47.97/ft for non-members.  A 10’ x 40’ would be the same cost as a 20’ x 20’.   Such multiple booth requests are subject to review and acceptance by show management.


How are spaces assigned?



Space requests will be considered on a first-come, first-served basis based upon receipt of a completed application and deposit.  Noted is a curated show, and show management reserves the right to make final determinations of all space in the best interest of the overall show. You may request a specific space, which will be reserved for you if available at the time of application. If payment is not received by the date requested, spaces will be released and may be reserved by another company.


Set Up

What are the hours for booth set up (and tear down)?


Targeted move-in for larger spaces – Friday afternoon, May 17

Move-in – Saturday, May 18 – 8:00 am – 5:00 pm

Tear Down – Monday, May 20 – 5:00 pm – 8:00 pm


Where do I ship products/materials?


More information on shipping products will be available upon receipt of your completed application.

What if I ship materials and they are lost at the Expo?


More information will be shared regarding tracking your shipments upon receipt of your completed application in the exhibitor service manual which will be distributed to all contracted companies beginning in February, 2019.


Who do I contact with issues about my space or product delivery?


Prior to the show, please contact Juana Anderson regarding your exhibit space at Instructions on tracking your shipment will be available in the Exhibitor Service Manual.


Show Promotion 

What’s the promotional plan for Noted?

We will promote the show using email, social and print media.  We’re identifying prospective sponsors. If your company is interested in a sponsorship, please email and include “Noted Sponsor” in the subject line.



Will there be a show directory? If yes, what’s the deadline for submitting information?

Details on the show directory and how to submit your company information will be provided in the Exhibitor Service Manual. 



Will there be educational sessions at the show?

Yes, we will have educational sessions at the show; content is under development.  If you have questions or would like to be considered as a speaker, please email and include “Noted Educational Sessions” in the subject line.  



Lodging and Meals 

Which hotels are near the Brooklyn Expo and which have special rates for exhibitors?
We will provide information on lodging and meals shortly.

Are there restaurants near the Brooklyn Expo?
While there are restaurants near the Brooklyn Expo, as part of an “all in” package, lunches and beverages for exhibitors will be available throughout the show.


What special events are available to exhibitors?


Exhibitors will enjoy happy hours, VIP Retailer shopping hours, an opening VIP Retailer reception and the opportunity for publishers to make a five minute “pitch” to key retailers.  And of course, the LOUIE Bash, which celebrates the best of the best in the industry, will be held during the show period.  Each exhibitor receives one complimentary ticket to the LOUIE Awards Gala.


Where will the LOUIE event be held?


More information on the LOUIE event is coming soon.  

If I want to buy extra tickets to the LOUIE event, how much are they and where can I buy them?

More information on the LOUIE event is coming soon.

Transportation to the Brooklyn Expo

Nearest NYC MTA Subway Stop

G train/Greenpoint Ave. stop – Greenpoint Ave. at Manhattan Ave.

Nearest Ferry Stop

East River Ferry- India Street stop – Entrance at water, cross street is West Street


B62 to Manhattan Ave and Calyer St.

B32 to Franklin and Noble stop.

Also Easy Access Via

Williamsburg Bridge
Queens Midtown Tunnel
Long Island Expressway
Brooklyn Queens Expressway