Exhibitor Resources

We will update this page daily with information on how to take advantage of your *Noted exhibitor package. Scroll down for important updates regarding your exhibit space, as well as additional benefits available to you.

Frequently Asked Questions

Frequently Asked Questions Document can be found here with updates as of April 1, 2022

  • If you are looking for information on how to register for your Exhibitor Badges at the show, you should have received an email from Emerald directly. If you need that email resent, please reach out to james.shannon@emeraldx.com.

Exhibitor Know Before You Go

Noted Venue 
Fort Mason Center for Arts & Culture – Festival Pavilion
2 Marina Blvd, San Francisco, CA 94123

Parking information is available here.

COVID Restrictions 
We are adhering to the guidelines and restrictions of the City of San Francisco. Currently we are not requiring masks or proof of vaccination, though you may wear a mask if you’d prefer.

Exhibitor Badges
If you haven’t reserved your exhibitor badges, or need to purchase additional, you’ll do so in your Exhibitor Portal. If you need that information re-sent to you, please reach out to james.shannon@emeraldx.com.

Food and Drink 
Start the market off energized with complimentary coffee & breakfast pastries being served on the show floor for SF NOW & *Noted exhibitors from 8:00 AM to 9:45 AM on Thursday, April 28.

Lunch options are available on the show floor between 11:30 am – 2:30 pm on Thursday and Friday. There will be a variety of offerings including salads, sandwiches, bowls, and more!

Beer and wine service will be offered for purchase on Thursday between 4:00 pm – 6:00 pm.

On Thursday evening from 6:00 pm – 7:30 pm on the Mezzanine level at the back of the show floor, join GCA Associate members for a reception and learn more about their products/services. Associate members will be handing out drink tickets during the day, so be sure to grab one for a complimentary drink!

Finally, enjoy a bite and the view at Fort Mason after the show ends on Friday. Friday Night Food Truck Party is located around the corner from the Festival Pavilion and will offer 20+ food vendors, drinks, and live music. Hosted by Fort Mason from 5:00 pm-10:00 pm. This is a public event and is not affiliated with *Noted or SF Now. 

Stop By the GCA Exhibit Space #516 to: 

  • Pick up your GCA Member pin to wear at the show
  • Grab some ribbons to put on your name badge, including: Award Winner, Judge, I sell on the GCA Marketplace, Committee Member, and more!
  • Chat with someone about the GCA Marketplace and get a drink ticket for Thursday’s reception
  • Write a Thinking of You card to a friend or loved one – complimentary cards and stamps will be provided
  • Register for the Fall Workshop & Retreat and save $20 when you register onsite at *Noted April 28th or 29th!

Volunteer to staff the GCA Exhibit Space #516: if you have some time and would like to volunteer to staff the GCA space, sign up here

Stop By the Louie and Noted @ *Noted Finalists/Winners Display 
Visit the Louie Awards Display at the front of the show in exhibit space 601, and the adjacent Noted@*Noted display. These free-standing displays, designed and provided by sponsor Universal Presentation Concepts, will feature finalists and winners from both competitions.

Wi-Fi Information
Wi-fi is free for everyone and the password is SFNOWNOTED

Event Schedule

Wednesday, April 27th:

  • Exhibitor Move-In: 12pm – 11:00pm
  • Louie Award Ceremony at Gallery 308: 6:30pm – 9:00pm Buy Your Ticket Here

Thursday, April 28th:

  • Pitch Programs: 9am – 10am
  • Show Floor Hours: 10am – 6pm
  • Reception sponsored by GCA Associate members on Show Floor: 6 – 7:30pm

Friday, April 29th:

  • Show Floor Hours: 10am – 6pm
  • Exhibitor Move-Out: 6pm – 11:59pm
  • Food Truck Friday: 6:00pm – 10:00pm Check out the info here


Fort Mason update:
The event prior to SF Now/*Noted (ending April 24) is being picketed by Local 510 and the Teamsters union. As Fort Mason is a federal property, union labor is not required to produce the events there. As of now, no permit has been requested to picket our event, but we will have a contingency plan in place should a picket materialize for our event. Similar to what most folks have seen at various hotels over the years, they would position themselves in front of the building.

Our contractors are non-union, and are producing the event as planned. One scenario that would need to be adjusted is if you have hired outside union labor and they decide not to cross the picket line. We suggest you hire labor directly from FB International in advance to set your booth. Non-union supervisory labor would not be effected. If you have a scheduled delivery with an outside trucking company for Wednesday please let Marybeth know.

If you have any question please reach out to Marybeth Liberty, FB International at 609.287.6527 or Marybeth@fbinternational.net

Open Flame Policy:  
While candles are permitted on the show floor, if you plan to light the candle, it must then be secured in glass housings that extend a minimum of two inches past the height of the flame.

View the Exhibitor Manual

This Exhibitor Service Manual outlines the next steps of your participation and is designed to help ensure a successful event for all exhibitors. It contains valuable information from preparation and shipping requirements to exhibit space guidelines and deadlines to important dates and order forms. Please review carefully. We are committed to making your experience as seamless as possible so you may focus on building connections with colleagues and clients, making the most of your time in the Bay Area.

View the Exhibitor Manual

Reminder: Please remember with your personal decorations, all fabrics must be flameproofed and foam board must be flame retardant. Items for sale in your exhibit space, including greeting cards, do not need to be flameproofed.

Important Links from the Exhibitor Manual:


Continue to Spread the Word About *Noted!

  • Participate in our *Noted Social Media Campaign – Share on social media that you’re attending! We want to flood Instagram with *Noted information!


Katie Hunt of Proof to Product preaches the power of camaraderie over competition – and *Noted is all about that, an event created by the greeting card community for the greeting card community! Courtesy of Proof to Product, check out these tradeshow resources to help you get ready before, during, and after, *Noted:

Keep an eye out for Katie at this year’s Louie Awards Ceremony, walking the floor at *Noted, and participating in the Find New Makers Pitch Program providing feedback to *Noted exhibitors!


Move Out Information


Exhibitor Move-Out
Friday, April 29, 6pm – 12am (midnight)
Saturday, April 30, 8am – 10am
All booths must be packed and removed by: 10:00AM on Saturday, April 30.


There is no targeted move out for this show.  Exhibitors interested in move-out on Friday, April 29, must be packed and have their Material Handling Agreement turned into the FB International service desk by 10:00PM on Friday, April 29 if you are planning on loading out on Friday, April 29.  To ensure all exhibitor materials are removed by this time, all carriers must be checked in by 8:00PM.  Exhibitor move-out continues on Saturday, April 30.  Exhibitors must be packed and have their Material Handling Agreement turned into the FB International service desk by 8:00AM on Saturday, April 30. ALL exhibitor materials must be removed by 10:00AM.

If you wish to mail your packages using a parcel service, such as FedEx, you must hand carry your boxes to a shipping center. The closest shipping center for UPS, FedEx, DHL and Amazon is Mail Boxes & C) at 1517 North Point Street, their phone number is (415) 923-9840.  They are open from 9:30am-6:00pm on Friday and 10:00am-4:00pm on Saturday.


Please contact Lorrie de Bellis (lorrie.debellis@emeraldx.com or 949-235-6285) prior to the close of show, to discuss donating any items. The exhibitor will be required to inform FB International of their intention to donate and will be provided with specific donation labels.


If you have contracted a freight company you must do the following:

  1. After packing, completely close, seal and label your freight.
  2. Complete any forms required by your carrier. Also inform them that you have a shipment to be picked up.
  3. Pick up a Material Handling Agreement form from the FB International Service Desk. Fully complete the form and return to FB International.  Please do not leave your Material Handling Agreement in your booth. 
  4. Leave your freight in your booth. NOTE: For the safety & security of your product, we recommend that you or a staff member wait with your freight until it is picked up by FB International. Show Management/FB International cannot guarantee the safety of items left unattended.
  5. The FB International service desk is located next to coat check in the front of the hall.

Damaged Panel Fee

Excessive damages to package booth walls will result in a panel replacement charge of $382.90 per panel, which will appear on your FB International invoice.  A panel deemed to be damaged beyond repair will be subject to a replacement charge of $630.00 per panel. Cutting holes THROUGH any panel renders the panel a complete loss, and the exhibitor will be responsible for the full replacement cost of the panel. Please refer to the Damaged Panel Handout in the service kit for additional information.

Empty Container Return

Your empty containers will be returned to you starting at 6:00pm and may take up to 2 hours to reach your booth.

EXHIBITOR HAND CARRY – Move out will be the same as move in.

  • Friday, April 29, 6pm – 12am (midnight)
  • Saturday, April 30, 8am – 10am

    Individuals moving the items must be employees of the exhibiting company and must carry identification.

    Exhibitors moving items must use the doors and routes designated by show management.


  1. Early move out is prohibited. Please do not pack or dismantle any part of your exhibit in any way prior to the official closing of the Market.  Early packing will jeopardize your participation in future shows.
  3. Badges are STILL required during move out to gain access to the hall. Exhibitor’s employees helping with dismantling will be issued a wristband from Security personnel in the front of the Exhibit Halls. Exhibitor’s employees must carry suitable photo identification.  EXHIBITORS ARE FORBIDDEN TO BRING ANY ITINERANT PERSONNEL INTO THE BUILDING OFF THE STREET. EXHIBITOR ACCESS TO THE BUILDING TERMINATES AT 11:59 PM ON FRIDAY.
  5. During the move-out period, the Exhibitors’ entrance and exit will be the same as during the set-up period. PLEASE REMEMBER THAT DRAYAGE (material handling service/loading out service) IS INCLUDED IN YOUR EXHIBIT FEE

Do not leave your space unattended during the dismantling period.  Most importantly, do not leave samples unpacked or cartons open on Friday night. 


Any questions? Email gca@greetingcard.org!