33rd Annual Louie Awards Sponsorship

The generous support of our sponsors strengthens GCA throughout the year. Gain visibility and recognition, stand out as a supporter of the greeting card community, and help GCA fulfill its mission to promote, represent, and celebrate the greeting card industry!

The 33rd Annual Louie Awards Ceremony is back in person in 2022. Whether you are a publisher who wants to have some fun and support your friends, a retailer who wants to support your favorite makers, or an industry supplier who knows the value of sponsoring events that matter to your customers – GCA offers options for support at all levels.

Each level includes unique benefits and exposure which might include logo recognition, logo item, verbal acknowledgement at event, and more. Contact GCA with any questions: gca@greetingcard.org. Know how you’d like to sponsor? Select your option now!

Associate and Affiliate Members looking for comprehensive packages across all of GCA’s signature events, please check out GCA’s Associate Sponsorship Packages.


Sponsorship Options:


Sponsor a Retailer to attend the Louies | $300/$400 (includes two tickets to attend the ceremony)
Invite your favorite retailer, or prospective buyer, to the Louies.

Louie Napkins Branded | $1,000/$2,000 (not available to card publishers)
Get noticed with your logo on cocktail napkins at the Louie Awards Ceremony reception.

Sponsor an Award Category | $1,000, $1,500, $2,000 (not available to card publishers)
The prestigious annual Louie Awards recognize the best cards in the industry. Sponsor a category to show your support for cardmakers and your appreciation of card artistry.

Louie Display at *Noted | $2,000/$3,000 (not available to card publishers)
Support the display of Louie finalists and winners at the Louies and on the *Noted show floor.

Louie Signature Cocktail or Official Drink | $4,000/$5,000
Cheers to the Louies being back in person in 2022. Sponsor a Signature Cocktail or Official Drink for the event to be part of the celebration!

Red Carpet Photo Zone | $5,000/$7,500
Winners and attendees will have fun taking photos in front of a Step-and-Repeat backdrop featuring your logo. You’ll get visibility at the event and beyond as people post to social media and spread your brand’s logo far and wide!

Event Sponsor | $5,000, $8,000, $12,500, $15,000
General sponsorship of the event helps make the Louis possible. Funds are allocated where most needed to ensure a successful experience for attendees, and you gain the broadest recognition as an Event Sponsor.


We look forward to the LOUIE Awards every year. I love to see the beautiful work that comes from the designers and companies from across the country and around the world.

Melissa Weiler


Become a GCA Member

Every GCA member saves on their LOUIE Awards card entries. But there are so many reasons to join. The GCA today represents nearly 200 American and international publishers from diverse businesses – ranging from young start-ups to established companies of all sizes, scopes and years in the industry – as well as suppliers that provide production services and product distribution at the wholesale level.