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SUMMARY:GCA Webinar: Beyond the Envelope: The Power of Emerging Tech + Unlikely Partnerships to Deepen Consumer Connection and Expand Brand Visibility
DESCRIPTION:Join GCA for our next quarterly webinar of 2025 on Tuesday\, December 16th at 10am MT/12pm ET\, sponsored by American Greetings. RSVP Here. \nThis webinar is free for GCA members and $25 for non-members. The recording will be posted to the Resource Center after. \nIn a category built on human connection\, the brands that thrive are the ones willing to innovate beyond the envelope—pairing timeless sentiment with modern tools and unexpected collaborators. In this dynamic session\, Shannon Cohen—founder of the Rockstar Woman Movement—and Dean Hunt—founder of Wisck—invite Greeting Card Association members to explore how emerging technologies and unlikely partnerships can deepen consumer connection and expand brand visibility in a rapidly shifting marketplace. \nWhile augmented reality offers new ways to bring cards to life\, this conversation goes beyond tech. It examines what happens when creators and companies intentionally cross-pollinate across industries\, networks\, and lived experiences—unlocking new audiences\, fresh ideas\, and relevance that resonates. \nDrawing from stories\, live demonstrations\, and insights inspired by their unlikely partnership\, Shannon and Dean will inspire attendees to: \n\nEnhance emotional resonance using emerging tech as a bridge\, not a barrier\nExpand brand visibility by partnering with unexpected allies and adjacent markets\nCultivate memorable\, interactive consumer experiences that stand out\nBreak free from the “bubble of sameness” to spark innovation and shared growth\n\nWhether you’re a solo maker or a national brand\, this session will inspire you to rethink connection\, reimagine collaboration\, and explore what becomes possible when creativity\, community\, and technology converge. \n \n\nThank you to our Webinar Sponsor
URL:https://www.greetingcard.org/event/gca-webinar-beyond-the-envelope-the-power-of-emerging-tech-unlikely-partnerships-to-deepen-consumer-connection-and-expand-brand-visibility/
LOCATION:Virtual Event
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