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UID:387584-1774530000-1774533600@www.greetingcard.org
SUMMARY:GCA Webinar: The Retailer Reveal: Decoding the Card Buyer Mindset
DESCRIPTION:Join GCA for a retailer panel webinar moderated by Vanessa Harnik of Notes and Queries on Thursday\, March 26\, 2026 at 11am MT / 1pm ET\, sponsored by American Greetings. RSVP Here. \nThis webinar is free for GCA members and $25 for non-members. The recording will be posted to the Resource Center after. \nAttendees will hear from retail panelists about topics including: \n\nWhere and how they are currently buying\nTrends they’re seeing in the market\nWhat do they wish they were getting from manufacturers\nTarget margins and overall pricing strategy for greeting cards\nHow greeting cards perform in their stores and what percentage of total sales they represent\nWhich occasions are performing well and which ones they feel are missing\nThe role of seasonal greeting cards—and how that has evolved\, especially with boxed sets\n\n  \nRetailer Panelists include:\nBill Godwin – Paper Skyscraper\, Charlotte\, North Carolina\nLauren Gunther – Cedar Chest\, Northampton\, Massachusetts\nJennifer Massotti – Barrington Books\, Barrington\, Rhode Island\nAnna Siftar – Oblong Books\, Rhinebeck\, New York \n  \n\nThank you to our Webinar Sponsor
URL:https://www.greetingcard.org/event/gca-webinar-the-retailer-reveal/
LOCATION:Virtual Event
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