Announces LOUIE Award Winners and Consumer’s Choice Contest at re-Imagined Gala
NEW YORK — May 21, 2018– The Greeting Card Association (GCA) announced the winners of its 2018 “LOUIE Awards,” the International Greeting Card Awards Competition, at a re-imagined LOUIE’s “bash” last night at the opening of the National Stationery Show® (NSS).
The evening’s highest honors went to: Great Arrow Graphics (Card of the Year, $4 and below category) and UWP Luxe (Card of the Year, $4 and above category), which also won the Judge’s Award for Excellence, an award created in 2016. Montreal, Canada-based 417 Press was named a “Rising Star” after being a 2016 Rising Star finalist.
“There’s nothing like the genuine and lasting connection from receiving (and sending) a greeting card,” said GCA President Christy Kaprosy, EVP and Chief Commercial Officer, American Greetings. “Greeting cards continue to evolve and respond to the rich diversity of today’s consumers and this year’s LOUIE Award winners illustrate that evolution,” she said.