Butterfly Stamp

The GCA continues to be successful in building its partnership with the United States Postal Service.  After successfully campaigning for the Forever Stamp in 2007, the GCA has been working closely with the USPS to make it easier to mail square or irregular-shaped envelopes, which are growing in popularity among GCA members.  The USPS charges extra postage for these envelopes, as such envelopes do no consistently process through USPS machinery.

In May 2010, GCA efforts culminated in a special First-Day-of-Issue ceremony during the National Stationery Show, when the USPS unveiled the new 64-cent Butterfly stamp.  In addition to being available in post offices for purchase, greeting card manufacturers can now print an icon of the Butterfly stamp on their square and irregular-shaped envelopes to easily alert consumers of the need for this stamp or equivalent postage.  Publishers are encouraged by the GCA Public Affairs Committee to download the image below for printing on nonmachinable envelopes.

To download the stamp, click here.

CARES Act - Support for Makers

The GCA supports postal reform, not privatization.

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The GCA Supports a 21st Century Postal Service

Letter to the Wall Street Journal Assesses Postal Funding Issue

With increased scrutiny towards the United States Postal Service's finances and operations, this opinion piece and overview via the Wall Street Journal is timely. Additionally, the USPS Office of Inspector General concluded that lowering service standards failed to...

USPS Announcement for 2020 Postal Rates

On October 9, 2019, The United States Postal Service (USPS) filed new rates for 2020 with the Postal Regulatory Commission (PRC). The USPS elected to keep the rate for the Forever Stamp at 55 cents and the rate for an additional ounce at 15 cents meaning that the cost...

GCA Says “Thanks, Millennials!” For The 44 Million Increase In Cards Sent Over The Last Year

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A Trade Update

The Greeting Card Association (GCA) has been engaged in opposing expansion of the list of products imported from China subject to proposed tariffs to include greeting cards including testimony by GCA President, George White to the United States Trade Representative...

GCA Makes Strong Plea For Greeting Cards To Be Excluded From The 25% Tariff List

GCA President and president of Up With Paper, George White, was granted the opportunity to speak at the US Trade Commission along with Sarah Moe Meyers, Hallmark’s federal affairs manager, in an effort to protect, not just the American greeting card market but those...

GCA Teams Up w/USPS; Debuts New Postmark for Thinking of You Week

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A Memo to the GCA Membership regarding the Administration’s Plan to Privatize the Postal Service

To: The GCA Membership From: Sarah Moe Meyers, GCA Postal Affairs Committee Chair Date: July 6, 2018 Re: Administration Proposal to Privatize Unites States Postal Service Recently the administration released a proposal for a far-reaching reorganization of...

Rather than Privatization, the GCA Strongly Supports Enactment of Pending Postal Financial Stabilization Legislation

The Greeting Card Association (GCA) urges the administration to reconsider its recommendation for privatizing the United States Postal Service (USPS). Privatization is antithetical to the Constitutional legacy and statutory mission of the USPS to bind the nation...

Greeting Card Association Applauds Postal Service Reform Act–

Urges Congress to Support Comprehensive Plan to Improve this Key Driver of Nation’s Economy Statement by Peter Doherty, Executive Director, Greeting Card Association Washington, DC -- March 26, 2018 -- “The Postal Service Reform Act of 2018 will provide a way forward...

American Greetings Designers Challenge Themselves to Keep Things Fresh

The writers behind the cards at American Greetings can find loads of inspiration at this time of year. But this doesn’t mean that they don’t need to work at it! Learn about how designers draw ideas from a wide variety of sources, as well as their own lives, to find...

GCA Postal Affairs Committee

We engage with a variety of advocacy working groups, and have built a powerful coalition, all of whom are staunch supporters of maintaining the USPS as an independent entity, while also working to maintain six day mail delivery and identify cost-saving initiatives that help to maintain service quality and rate stability. We also support the current real price for single piece, First Class Mail.

Interested in serving as a member of this committee? Contact Rafe Morrissey, VP of Postal Affairs.