Frequently Asked Questions


What is the new GCA Show?

This new GCA Show focuses exclusively on greeting cards.  It will feature leading and emerging greeting card publishers in a beautiful new, space.

The new GCA Show is a result of discussions (and surveys) with member and non-member publishers, designers, retailers, the GCA Board and Executive Committee (EC) and management for a variety of industry partners. After extensive research, the GCA EC voted unanimously to launch this show in May, a prime selling and buying period preferred by publishers and retailers for new product launches and Christmas buying.  We’re proud and excited to launch this new show, designed to capture our industry’s excitement and innovation and deliver ROI to GCA members, as well as all exhibitors and attendees.

When is the show?

The Show will run from May 18 – 20, 2019. Exact exhibit hours will be posted soon.   

What is the name of the Show?

We’re encouraging GCA member companies to submit suggestions (by August 28th) to this link: All GCA members will be invited to vote on the new name.

Why hold the Show in Brooklyn?

The Brooklyn Expo Center is a new facility in trendy Brooklyn, it’s close to Manhattan without a Manhattan price tag. While this venue may not be large enough to host what we know will be a fast-growing show in the future, it’s a perfect venue for our launch in May, 2019. It’s a bold, light-filled space where leading and emerging publishers and card makers can feel a part of the action!

In future years, we are considering hosting the show in different cities, particularly those with moderate lodging and venue costs and where there is not a well-established gift show.   

How many attendees do you anticipate?

We anticipate 1000 – 2000 attendees.

Space Reservations/Registration 


How do I reserve a space?
You can pre-register for a space by visiting:

GCA members benefit from the lowest cost and the first opportunity (via a 10-day, GCA member-only application period, starting on September 5th) to reserve their space.  Non-GCA members will pay a 20% premium on exhibit space.

My company is not a GCA member. How can I receive the best rate?
Join the GCA today! Send in a completed application and accompanying fee to receive the lowest price.

Do I need to pre-register for a space?
We encourage exhibitors to pre-register for a space because we anticipate selling out the show floor. Pre-registering now will ensure that you receive all updates regarding the show.

What if I reserve a space and decide not to register for the show?
Space reservations are on a first-come, first-serve basis. Pre-registering does not obligate you to buy a space.

How many companies (GCA members and non-members) have pre-registered?
Several companies have pre-registered for the largest booth size.

Application Period 

When does the official application period open? When does it close?

Applications will be accepted beginning on September 5. Applications will be accepted until all space has been sold.

May I get a refund?

The Refund Policy will be published along with the application for booth space, which will be available on September 5th.

What are all of the booth size options and fees?

The basic, all-in registration fee is $1,995 for a 6’x3’ space.  “All-in” includes hard walls with shelving, table, chairs, move-in assistance, plus lunch and beverages each day for a specified number of booth personnel (see the application for details).  There will be four booth sizes from which to choose:




How are spaces assigned?

Spaces will be assigned on a first-come, first-served basis, upon receipt of a completed application, pending availability. You may request a specific space, which will be reserved for you if available at the time of application. If payment is not received by the date requested, spaces will be released and may be reserved by another company.

Set Up

When can I begin booth set up at the Brooklyn Expo?

More information will be shared regarding set-up and tear-down upon receipt of your completed application.

What are the hours for booth set up (and tear down)?

More information will be shared regarding set-up and tear-down upon receipt of your completed application.

Where do I ship products/materials?

More information on shipping products will be available upon receipt of your completed application.

What if I ship materials and they are lost at the Expo?

More information will be shared regarding tracking your shipments upon receipt of your completed application.

Who do I contact with issues about my space or product delivery?

More information will be shared regarding delivery issues upon receipt of your completed application.

Show Promotion 

What’s the promotional plan for the show?
We will promote the show using email, social and print media.  We’re identifying prospective sponsors. If your company is interested in a sponsorship, please email GCA@greetingcard.organd include “Trade Show Sponsor” in the subject line.

Will there be a show directory? If yes, what’s the deadline for submitting information?
There will be a show directory and we will share details and deadlines soon.

Will there be educational sessions at the show?
Yes, we will have educational sessions at the show; content is under development.  If you have questions or would like to be considered as a speaker, please email and include “GCA Show Educ. Sessions” in the subject line.  

Lodging and Meals 

Which hotels are near the Brooklyn Expo and which have special rates for exhibitors?
We will provide information on lodging and meals shortly.

Are there restaurants near the Brooklyn Expo?
While there are restaurants near the Brooklyn Expo, as part of an “all in” package, lunches and beverages for exhibitors will be available throughout the show.


What special events are available to exhibitors?

Exhibitors will enjoy happy hours, VIP Retailer shopping hours, an opening VIP Retailer reception and the opportunity for publishers to make a five minute “pitch” to key retailers.  And of course, the LOUIE Bash, which celebrates the best of the best in the industry, will be held during the show period.  Each exhibitor receives one complimentary ticket to the LOUIEs.

Where will the LOUIE event be held?

More information on the LOUIE event is coming soon.  

If I want to buy extra tickets to the LOUIE event, how much are they and where can I buy them?

More information on the LOUIE event is coming soon.

Transportation to the Brooklyn Expo

Nearest NYC MTA Subway Stop

G train/Greenpoint Ave. stop – Greenpoint Ave. at Manhattan Ave.

Nearest Ferry Stop

East River Ferry- India Street stop – Entrance at water, cross street is West Street


B62 to Manhattan Ave and Calyer St.

B32 to Franklin and Noble stop.

Also Easy Access Via

Williamsburg Bridge
Queens Midtown Tunnel
Long Island Expressway
Brooklyn Queens Expressway