Exclusive Focus, Affordability and Retailer Meetings Will Deliver ROI to Exhibitors
New Show Will Attract Publishers of All Sizes as LOUIE Awards Tradition Continues
WASHINGTON, DC – August 3, 2018 — The Greeting Card Association (GCA) will launch and manage its own trade show, focused exclusively on greeting cards, starting in May 2019.
“After extensive conversations with our membership and potential show management partners as well as surveying exhibitors and retailers, I am excited to announce that the GCA Executive Committee voted unanimously to launch this show, which will represent the vitality, creativity and innovation of the greeting card industry and deliver ROI to our members and exhibitors,” said Christy Kaprosy, GCA President and EVP and Chief Commercial Officer, American Greetings.
This first GCA trade show (name to be determined with member input) will be held May 18-20 in trendy Brooklyn at the Brooklyn Expo and will feature leading and emerging greeting card publishers in a beautiful, new space. In future years, the GCA is considering hosting the show in different cities, particularly in those cities that do not have effective gift and/or stationery shows.
“Greeting card publishers, GCA Associate members and industry supporters have many trade show options,” said Kaprosy. “We know that the new GCA show will be the best show for our industry and I encourage publishers to participate. We have space for approximately 141 exhibitors (publishers and affiliated suppliers), and we are confident that we will have a sold-out show,” she said.