USPS 2017 Holiday Marketing Campaign

Thanks to all GCA members who participated in this year’s campaign! We hope 2018 is as successful and full of opportunities as possible. 

The United States Postal Service and Greeting Card Association have partnered for a very special promotion, focusing on the value and special character of greeting cards, and the creativity of GCA members!

Cards from more than thirty GCA members, with a variety of holiday themes, were recently forwarded to the USPS for consideration (Thanks for sending them!). Cards will appear in a variety of media all across the country, including social media (posts, tweets, blogs, influencer video posts and more). We estimate that this campaign will reach 12 million households this holiday, between now and December 31st.

Every GCA member can participate!

All GCA members can download these materials and links  from the USPS! Use them in your holiday social media posts, on your website, or in mailings and e-mails to your customers. There’s even a customizable banner where you can add your own card. Get ready to make this holiday season as merry as possible! Contact a GCA staff member for more information.