USPS 2017 Holiday Marketing Campaign
Thanks to all GCA members who participated in this year’s campaign! We hope 2018 is as successful and full of opportunities as possible.
The United States Postal Service and Greeting Card Association have partnered for a very special promotion, focusing on the value and special character of greeting cards, and the creativity of GCA members!
Cards from more than thirty GCA members, with a variety of holiday themes, were recently forwarded to the USPS for consideration (Thanks for sending them!). Cards will appear in a variety of media all across the country, including social media (posts, tweets, blogs, influencer video posts and more). We estimate that this campaign will reach 12 million households this holiday, between now and December 31st.
Every GCA member can participate!
All GCA members can download these materials and links from the USPS! Use them in your holiday social media posts, on your website, or in mailings and e-mails to your customers. There’s even a customizable banner where you can add your own card. Get ready to make this holiday season as merry as possible! Contact a GCA staff member for more information.
Follow Lilly Singh via Youtube
Follow Nikki Phillippi via Instagram
Follow Nikki Phillippi via YouTube
Webinar: 2017 Holiday Marketing Campaign Presentation
Wednesday, November 29 at 12:00 Eastern time.
We hope you were able to join us for our presentation! Access the recording now.
Campaign Toolkit: USPS Downloads for GCA Members
- Facebook post #1 (How to Address a Card) – posted Nov 27
- Twitter post #1 (How to Address a Card) – posted Nov 27
- Banner ad instructions
- Banner ad for personalization (photoshop format)
- Banner ad for personalization (image file format)
- Instagram post – Peace
- Video: Addressing an envelope
- Video: Addressing an envelope (Instagram format)
- Lilly Singh video
- Nikki Philippi Long-form video
- Nikki Philippi cut down video #1
- Nikki Philippi cut down video #2
- Nikki Philippi cut down video #3
USPS GCA Holiday Campaign Greeting Cards Provided By:
Paperhouse Productions (Woodstock, NY)
Quilling Card LLC
Carte (Calypso Art Designs)
Old Tom Foolery
Food for Thoughts Cards
M&E (Matrick & Eve)
Fresh out of Ink
A Smyth Co
Wild Ink Press
Drops of Color Cards
Paper Pop Cards
Treasures Pop Up Greeting Card
Tenn Ink / Create a New Thing
Know that the USPS is a fan of the Greeting Card Association, and having cards in the mail.Megan Brennan