USPS 2017 Holiday Marketing Campaign

Thanks to all GCA members who participated in this year’s campaign! We hope 2018 is as successful and full of opportunities as possible. 

The United States Postal Service and Greeting Card Association have partnered for a very special promotion, focusing on the value and special character of greeting cards, and the creativity of GCA members!
Cards from more than thirty GCA members, with a variety of holiday themes, were recently forwarded to the USPS for consideration (Thanks for sending them!). Cards will appear in a variety of media all across the country, including social media (posts, tweets, blogs, influencer video posts and more). We estimate that this campaign will reach 12 million households this holiday, between now and December 31st.

Every GCA member can participate!

All GCA members can download these materials and links  from the USPS! Use them in your holiday social media posts, on your website, or in mailings and e-mails to your customers. There’s even a customizable banner where you can add your own card. Get ready to make this holiday season as merry as possible! Contact a GCA staff member for more information.

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Webinar: 2017 Holiday Marketing Campaign Presentation

Wednesday, November 29 at 12:00 Eastern time.

We hope you were able to join us for our presentation! Access the recording now. 

Use these hashtags!

USPS GCA Holiday Campaign Greeting Cards Provided By:

Paperhouse Productions (Woodstock, NY)

American Greetings

Signature (Hallmark)

Quilling Card LLC


Warren Tales

Carte (Calypso Art Designs)

Naughty Betty

Selfish Kitty

Old Tom Foolery

Fallen Leaf

Modern Lore


Bonair Daydreams

Food for Thoughts Cards



Good Paper

M&E (Matrick & Eve)

Fresh out of Ink

Loudhouse Creative

A Smyth Co

Wild Ink Press

Palm Press

Drops of Color Cards

Leanin’ Tree


Paper Pop Cards


J Falkner

Treasures Pop Up Greeting Card

Happy Goon


Tenn Ink / Create a New Thing

Know that the USPS is a fan of the Greeting Card Association, and having cards in the mail.

Megan Brennan

Postmaster General, United States Postal Service