Workshop & Retreat

Virtual Workshop & Retreat took place September 9 & 10, 2021


Last year, we gathered to help one another pivot, survive, and thrive in the midst of crisis and disruption. This year, we gathered to explore new possibilities, engage as thought partners, and envision innovative approaches to an ever-evolving industry. 

The good news? You can still sign up to gain access to all 21 session recordings! Pricing is $229 for members and $329 for non-members.

Sign Up Here



The 2021 GCA Workshop & Retreat is about pathways not prescriptions.  The pandemic taught us that there is more than one way forward. Over the course of two days, we gathered to exchange frameworks and ideas, transfer knowledge, and explore new solutions to present-day business realities.

Session themes include:

  • Systems and Operations
  • Business Development and Sustainability
  • Retailer Needs and Expectations
  • Consumer Insights
  • Innovation 

Check out the agenda here!


The GCA community is diverse.  We range from founders and makers at small independent publishers to leaders of global companies with thousands of employees. Our audience brings a diverse perspective on the art and business of making greeting cards. Content and speakers for the 2021 Workshop & Retreat have been intentionally curated to reflect the increasing diversity of the industry and the GCA Membership.Seeing what unfolds is about curiosity, connection, and conversations that ignite creativity.  Diversity of thought is critical to advancing cutting-edge approaches that add value in an evolving world and industry.


As a collective, we share a love of paper and a dedication to fostering connections through greeting cards. This shared passion is the human spark that merges the transactional with the transformational! The 2021 Workshop & Retreat experience features regional “meet and greet” hubs, self-care sessions, and a SWAG box [with early bird registration]!   We envision a workshop that invests in you and the work you give leadership to.


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Check out this article shared by Gifts & Decorative Accessories on Aug 24, 2021 about the 2021 Workshop & Retreat