Greeting Card Association Leadership Team
The GCA Board of Directors has full control of the Association’s activities, affairs, property, and funds. The Board appoints an Executive Committee from among its members, to act on the Board’s behalf, make policy decisions and bind the credit of the Association. The Executive Director serves as an ex-officio member of the Board.
The Board of Directors and Executive Committee hold meetings at least three times per year.
Executive Committee and Officers
Hallmark Cards, Inc., Kansas City, MO
Executive Committee Member
Lovepop, Boston, MA
Executive Committee Member
Leanin’ Tree, Boulder, CO
Board of Directors
Paper Pop Cards, New York, NY
The following volunteers serve the membership as part of the GCA’s committee structure. GCA’s standing committees include: Postal Affairs, Convention, LOUIE Awards, Membership, Communications/PR and Nominations From time to time, the President may establish other ad hoc committees and working groups to help the Association carry out its business.
Thinking of being a volunteer? It’s a way to learn more about a specific area of GCA operations, build important business relationships, and give back to your industry. For more information about volunteer opportunities, contact Peter Doherty, Executive Director.
The Associates Committee manages the Associates’ programs and recommends strategies for deepening their participation in the GCA. Associates include all non-publisher members (i.e., printers, paper companies, etc.
Communications and Public Relations Committee
The Communications and Public Relations Committee helps the Executive Committee in develop and/or implement communications, marketing, and/or public relations initiatives
The Convention Committee develops program content and a theme and creates designs for event branding and collateral. It also helps recruit sponsors and speakers and works with GCA staff on logistics and budget.
LOUIE Awards Committee
The LOUIE Awards Committee develops thematic branding and collateral for this special program, leads the GCA’s planning, logistics, and promotion efforts and recruit judges, and paid/in-kind sponsors. It also works with Associate members on all aspects of production, and coordinates with GCA staff on logistics and budget.
Designer Greetings, Edison, NJ
The Membership Committee helps recruit and onboard members and recommends individuals and companies for membership. It also helps nurture new members and encourage their participation in the GCA and works with GCA staff on communications and other outreach.
Past President’s Council
The Council helps maintain continuity in the Association’s activities, responds to emerging member needs and makes recommendations to the Executive Committee. It also initiates and/or oversees any required Bylaws modifications.
Postal Affairs Committee
This Committee manages the GCA’s postal strategy, which includes working with the GCA’s Vice President of Postal Affairs, maintaining relationships with the USPS, works with it on marketing communications, and other initiatives. It also advises on legislative matters and updates members on emerging issues and/or action items.