Industry News & Press Releases
We share some of the latest industry updates and news here, as well as GCA press releases and member updates.
37th Annual Louie Award Winners Announced at Ceremony in Louisville
LOUISVILLE, KY– August 17, 2026 – The Greeting Card Association (GCA) celebrated excellence in greeting cards this evening at its 37th Annual Louie Awards Ceremony. The event took place Monday evening at the Seelbach in Louisville, Kentucky. This year's competition...
NY NOW and Noted to Co-Locate Industry-Leading Events in February 2027
Denver, CO– August 7, 2026 – The Greeting Card Association (GCA) announced this week that they will once again co-locate their industry-leading Noted: The Greeting Card Expo with the NY NOW Winter show at the Javits Center January 31 – February 2, 2027. As part of...
Finalists Announced for the 37th Annual Louie Awards Celebrating Excellence in Greeting Card Design
Denver, Colorado, February 27, 2026 – The Greeting Card Association (GCA) is thrilled to reveal the finalists for the 37th Annual Louie Awards, the premier celebration of greeting card design, creativity, and craftsmanship. These standout cards showcase emotion,...
The Louies Are Going to Louisville! Greeting Card Association Announces First-Ever Combined Annual Conference & Louie Awards, August 17–19, 2026
CENTENNIAL, CO. — December 8, 2025— The Greeting Card Association (GCA) is thrilled to announce that the 37th Annual Louie Awards and the 2026 GCA Annual Conference will take place together for the first time in the organization’s history. The co-located event will be...
Consumers Choose Baby Buddha Studio’s “New Knee” Card for the 36th Annual Louie Consumer’s Choice Award
DETROIT, MI – October 8, 2025 – The Greeting Card Association (GCA) is proud to announce that “New Knee”, the winning card in the Congratulations/Special Occasion – $5.50 and Below category, published by Baby Buddha Studio, has been named the Consumer’s Choice Award...
Louie Award Categories: What’s New for the 37th Annual
DENVER, CO – October 2, 2025 – For 37 years, the Louie Awards have celebrated the very best in greeting card design, innovation, and storytelling. Every so often, the categories evolve to reflect the industry itself. Some updates are about fairness — making sure...
NY NOW and Greeting Card Association to Co-Locate Events Starting February 2026
NEW YORK, NY – September 10, 2025 – NY NOW, produced by Emerald, today announced the renewal of its strategic partnership with the Greeting Card Association (GCA) to co-locate their respective industry-leading events in New York City beginning in 2026. The...
2021Co. & Jennifer Love Hewitt’s Holiday Junkie Collection Wins Prestigious Louie Award for Mother’s Day Card
FALL RIVER, Massachusetts, August 15, 2025 – The founders of 2021Co. are thrilled to announce that their collaboration with Jennifer Love Hewitt under her Holiday Junkie brand has received a Louie Award for Best Mother’s Day card. The Louie Awards, presented annually...
36th Annual Louie Award Winners Announced at Ceremony in Las Vegas
LAS VEGAS, NV – July 27, 2025 – The Greeting Card Association (GCA) celebrated excellence in greeting cards this evening at its 36th Annual Louie Awards Ceremony. The event took place at Las Vegas World Market Center, Building B, Floor 16, WorldView in Las Vegas. This...
Greeting Card Association Announces Leadership Transition and Key Team Additions
Denver, CO (March 17, 2025) – The Greeting Card Association (GCA) is pleased to announce that Carlos Llansó has succeeded Sierra Bretz as Executive Director of the Association. Llansó, who previously served as GCA’s Director of Strategic Initiatives and has an...