Mission and Goals
The mission of the Association is to promote, represent and celebrate the greeting card industry.
To advance our mission, we:
- Share the good news about our creative, entrepreneur-filled industry, the greeting card professionals we serve, and the unique emotional connection their products create between senders and recipients.
- Provide opportunities for knowledge exchange and business development.
- Educate members about news, trends and emerging issues that might impact the industry and their businesses.
- Advocate for the industry and the citizen mailer with government and regulatory agencies.
- Act as the voice of the industry, and the citizen mailer.
For more information, contact GCA Executive Director, Peter Doherty.