Mission and Goals

The mission of the association is to promote, represent and celebrate the  greeting card industry.

To advance our mission, we:

  • Share the good news about our creative, entrepreneur-filled industry, the greeting card professionals we serve, and the unique emotional connection their products create between senders and recipients.
  • Provide opportunities for knowledge  exchange and business development.
  • Educate members about  news, trends and emerging issues that might impact the industry and their businesses.
  • Advocate for the industry and the citizen mailer with government and regulatory agencies.
  • Act as the voice of the industry, and the citizen mailer.

For more information, contact gca@greetingcard.org.

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