A Universe of Wonders - The 2017 LOUIE Awards

Join the Greeting Card Association

Are you a greeting card industry professional, independent designer, or artist? If so, your company should join the GCA

Building a Better Web Site for You

We’re working hard to improve the GCA web site. Check back for frequent updates.

Making Every Occasion Special Since 1941

Happy New Year!

Let the GCA help build your business in 2017!

Learn about the GCA

GCA leaders, member companies and volunteers innovate to meet the needs of today’s consumers. Member companies of the Greeting Card Association foster continued development and innovation in the greeting card industry.

About the GCA

Industry Resources

The GCA and its leadership help members grow their businesses through education and mentorship; as a media source and in its advocacy representing the citizen mailer and the critical need for a independent, sustainable postal service.

Read more

Find a GCA member

The GCA’s membership is as diverse as our industry, with established publishers, start-ups and suppliers from every region in the country and from around the world.

Member directory

Meetings and Events

The GCA Annual Fall Convention, unique regional networking and mentorship opportunities in the northeast and southeast, and upcoming e-learning opportunities offer the latest information, tools and techniques to help members grow their business.

View the event schedule

LOUIE Awards

The GCA’s annual LOUIE Awards program honors the art, editorial and design of greeting cards, invitations and announcements. Hundreds of companies from around the world seek to be recognized as “the best of the best.” Winning a LOUIE Award can provide great recognition and exposure for card publishers and help increase their sales.

Learn more about the LOUIEs

GCA Membership

Our diverse membership represent 95% of the U.S. greeting card market, including start-ups and established companies of all sizes, as well as independent designers and suppliers providing every type of product or service to America’s $7 billion greeting card industry. We provide members with educational opportunities, including an Annual Convention, and a Mentorship Program to help them learn how to grow and improve their businesses. We also represent the industry in Washington, DC and in the media. Become a memberFind a member

Starting a greeting card business can be relatively easy. But as your business grows, there is so much more you need to know.

Just getting started in the industry? Visit our New Companies page.

Read the latest edition of GCA’s newsletter, Card Talk, produced bi-monthly with content from and about the industry, GCA members and leadership.

Issue 35, December, 2016

The GCA is heading to San Diego, CA in October, 2017 – New research, insights and big ideas will help you to grow your business. Members and non-members may attend.

Learn about the next Annual Convention in San Diego.