2022 *Noted: The Greeting Card Expo

The 2022 *Noted Expo will be co-located with SF NOW at the unique and vibrant Fort Mason Center for Arts & Culture, located on the water between Aquatic Park and Marine Green, in San Francisco CA. The event will take place on April 28 and 29, 2022. This offers a new, design-forward market extending both *Noted and NY NOW to the West Coast.

Call for Entries OPEN for 33rd Annual Louie Awards

Enter your cards to the 33rd Annual Louie Awards and be honored as a best card of the year!

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Greeting Card Association Takes Top Honors at ASAE Power of A Summit Awards: Every Association has a Role in Advancing Diversity, Equity & Inclusion

At the annual American Society of Association Executive’s (ASAE) Power of A Summit Awards dinner, the Greeting Card Association (GCA) was honored with the highest recognition, the Summit Award for Diversity & Inclusion for its Black Makers Pitch Program. The Summit Awards dinner is the premier event in the association industry which honors six award-winning programs that have made a significant impact in their community. Andrea Williams of Paisley Paper Co. accepted the award on behalf of GCA at the National Building Museum in Washington, DC.

In the midst of the overwhelming challenges of the COVID-19 pandemic came another painful reckoning for US society. Issues of racism and inequality were laid bare and no longer something that could be ignored or dismissed – the time had come when merely acknowledging the problem was recognized as insufficient. Some associations and industries spoke out, some stayed silent, and others found ways to push for solutions and changes. “The GCA Board of Directors recognized the need to take action, to genuinely welcome underrepresented members into the community, to showcase cards for diverse audiences, and to make an effort to uplift and empower black makers,” says GCA Executive Director, Nora Weiser.

Read full Press Release Here

*Noted: The Greeting Card Expo co-located with SF NOW

April 28 & 29, 2022

Fort Mason Center for Arts & Culture, San Francisco

GCA is excited to announce that the 2022 *Noted Expo will be co-located with SF NOW. This offers a new, design-forward market extending both *Noted and NY NOW to the West Coast. *Noted co-located with SF NOW will take place at the unique and vibrant Fort Mason Center for Arts & Culture, located on the water between Aquatic Park and Marine Green, in San Francisco CA. The event will take place on April 28 and 29, 2022.

*Noted co-located with SF NOW, will offer brands, makers, and artisans an all-in-one tactile boutique setting to meet buyers, celebrate creativity, and tell their stories. The event will be a prime opportunity to see what’s trending, trend spot, and place orders in a location convenient for West Coast retailers and designers.

*Noted has quickly become THE event for the greeting card community, including makers, retailers, and sales reps,” says GCA president George White. “NY NOW has a well-earned reputation for providing a curated selection of specialty gift suppliers that gift retailers need to attend each year to stay on trend. A co-located *NOTED/SF NOW show will bring the best of greeting card, gift, and lifestyle makers into one hall, providing a unique, must-attend solution for retailers of all sizes seeking the best offerings for their customers.

Learn More Here

For New Companies

Starting a greeting card business can be relatively easy. But as your business grows, there is so much more you need to know.

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GCA’s Card Talk

Read the latest edition of our newsletter, produced bi-monthly with content from and about GCA members and the industry.

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*Noted: The Greeting Card Expo

*Noted is the only event in the U.S. built by the greeting card industry, for the greeting card industry and brought together over 150  publishers and retailer colleagues in Brooklyn, NY in 2019. 

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Support the GCA 

Interested in how you can help recognize and support GCA members and the greeting card industry? The GCA offers a variety of advertising and sponsorship opportunities throughout the year. 

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Industry Resources

The GCA and its leadership help members grow their businesses through education and mentorship; as a media source and in its advocacy representing the citizen mailer and the critical need for a independent, sustainable postal service.

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Find a GCA member

The GCA’s membership is as diverse as our industry, with established publishers, start-ups and suppliers from every region in the country and from around the world.

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Looking for the Right Time to Join?

Now's the time. Smaller publishers can join the GCA now for as little as $395.00. Make the connections you need, and build your business. Become a memberFind a member

Buy Stamps from the USPS

Help #BridgeSocialDistance and send greeting cards to your friends and family. You can purchase stamps directly from the U.S. Postal Service’s website and have them delivered directly to your home. 

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Exhibit at the GCA Village

The “Village” is a great way for new and emerging companies to display their products at the Dallas Market Center with low hassle, low cost, and high visibility.

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Send a Greeting Card!

Looking for greeting cards? Many of our GCA members have their products available for purchase online. Search our member directory and find the perfect card(s) to send to your loved ones. 

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