The GCA is bringing *Noted: the Greeting Card Expo, to Brooklyn in May – the best time to launch new products and write holiday orders.

Brooklyn is where it’s at: we’ll have a new light-filled space and a vibrant neighborhood to explore, complete with an incredible ROI.
We can’t wait to bring everyone together in the greeting card industry.

Exhibit Space is now available.

Interested in attending or exhibiting? Click the link below for more details.

Click Here For Updates

LOUIE Awards

To learn about this year’s program, please visit the 2019 LOUIE Awards homepage.

Since 1988, the greeting card industry has come together each year to celebrate the best our industry has to offer. Hundreds of companies from around the world enter thousands of their best cards for the chance to win the coveted LOUIE Award. The deadline typically falls at the end of the calendar year.

One of the best things about the program is the number of new publishers who enter and win each year! The finalists are announced in late February, and the GCA promotes every finalist on the web and through social media. The announcement of the finalists gives us an opportunity to share the spotlight with some truly gifted greeting card publishers, designers, and artists. The excitement continues to build until May when the winners are announced.

That’s only the beginning. Each spring, our fabulous publishers and GCA Associate members come together again to design and build an outstanding awards celebration. This is where the LOUIE Award winners are announced for the first time. Not even the finalists know who will win, so we encourage all finalists and greeting card professionals to attend! Because our awards program is all about excellence in printing, our volunteers also create the invitations, program, and other items seen each year at the LOUIE Awards celebration in May.

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For New Companies

Starting a greeting card business can be relatively easy. But as your business grows, there is so much more you need to know.

Visit our New Companies page.

GCA’s Card Talk

Read the latest edition of our newsletter, produced bi-monthly with content from and about GCA members and the industry.

See the latest issue

Annual Convention

Our 2018 Annual Convention will be held in Cleveland, OH.

Learn about our next Annual Convention

Learn about the GCA

GCA leaders, member companies and volunteers innovate to meet the needs of today’s consumers. Member companies of the Greeting Card Association foster continued development and innovation in the greeting card industry.

About the GCA

Industry Resources

The GCA and its leadership help members grow their businesses through education and mentorship; as a media source and in its advocacy representing the citizen mailer and the critical need for a independent, sustainable postal service.

Read more

Find a GCA member

The GCA’s membership is as diverse as our industry, with established publishers, start-ups and suppliers from every region in the country and from around the world.

Member directory

Looking for the Right Time to Join?

Now's the time. New publisher members can join the GCA now for as little as $250.00. Make the connections you need, and build your business. Become a memberFind a member