LOUIE Awards

The deadline for submissions is January 18, 2019. To learn about this year’s program, please visit the 2019 LOUIE Awards homepage.

Since 1988, the greeting card industry has come together each year to celebrate the best our industry has to offer. Hundreds of companies from around the world enter thousands of their best cards for the chance to win the coveted LOUIE Award. The deadline typically falls at the end of the calendar year.

The best thing about the program is the number of new publishers who enter and win each year! The finalists are announced in late February. The GCA promotes every finalist on the web and through social media. The LOUIEs are an opportunity to shine the spotlight on our truly gifted greeting card publishers, designers, and artists.

The excitement builds until May, when the winners are announced. Each spring, our fabulous publishers and suppliers come together to design and build an outstanding awards celebration. This is where the LOUIE Award winners are announced for the first time. Not even the finalists know who will win! We encourage all finalists and greeting card professionals to attend!

Click here for updates

The GCA is bringing *Noted: the Greeting Card Expo, to Brooklyn in May – the best time to launch new products and write holiday orders.

Brooklyn is where it’s at: we’ll have a new light-filled space and a vibrant neighborhood to explore, complete with an incredible ROI.
We can’t wait to bring everyone together in the greeting card industry.

Exhibit Space is now available.

Interested in attending or exhibiting? Click the link below for more details.

Click Here For Updates

For New Companies

Starting a greeting card business can be relatively easy. But as your business grows, there is so much more you need to know.

Visit our New Companies page.

GCA’s Card Talk

Read the latest edition of our newsletter, produced bi-monthly with content from and about GCA members and the industry.

See the latest issue

GCA Annual Convention

Thanks to everyone who joined us in Cleveland! Stay tuned for more information on the next convention.

Learn about the GCA

GCA leaders, member companies and volunteers innovate to meet the needs of today’s consumers. Member companies of the Greeting Card Association foster continued development and innovation in the greeting card industry.

About the GCA

Industry Resources

The GCA and its leadership help members grow their businesses through education and mentorship; as a media source and in its advocacy representing the citizen mailer and the critical need for a independent, sustainable postal service.

Read more

Find a GCA member

The GCA’s membership is as diverse as our industry, with established publishers, start-ups and suppliers from every region in the country and from around the world.

Member directory

Looking for the Right Time to Join?

Now's the time. Smaller publishers can join the GCA now for as little as $250.00. This is a limited time offer. Make the connections you need, and build your business. Become a memberFind a member