LOUIE Awards Celebration
The annual LOUIE Awards program has been honoring the best cards in the industry for 30 years.
Since 1988, the greeting card industry has come together each year to celebrate the best our industry has to offer. Hundreds of companies from around the world enter thousands of their best cards for the chance to win the coveted LOUIE Award. The deadline typically falls at the end of the calendar year.
One of the best things about the program is the number of new publishers who enter and win each year! The finalists are announced in late February, and the GCA promotes every finalist on the web and through social media. The announcement of the finalists gives us an opportunity to share the spotlight with some truly gifted greeting card publishers, designers, and artists. The excitement continues to build until May when the winners are announced.
That’s only the beginning. Each spring, our fabulous publishers and GCA Associate members come together again to design and build an outstanding awards celebration. This is where the LOUIE Award winners are announced for the first time. Not even the finalists know who will win, so we encourage all finalists and greeting card professionals to attend! Because our awards program is all about excellence in printing, our volunteers also create the invitations, program, and other items seen each year at the LOUIE Awards celebration in May.
Following the LOUIE Awards celebration, each winner is automatically entered into our annual Consumer’s Choice competition. Through the Consumer’s Choice Awards, LOUIE Award winners can expect increased exposure, press coverage, and lots of social media attention from thousands of consumers.
Become a GCA Member
Every GCA member saves on their LOUIE Awards card entries. But there are so many reasons to join. The GCA today represents nearly 200 American and international publishers from diverse businesses – ranging from young start-ups to established companies of all sizes, scopes and years in the industry – as well as suppliers that provide production services and product distribution at the wholesale level.