No matter your background, or your resources, the GCA can benefit your company!

Benefits of GCA Membership

The Greeting Card Association offers member companies so many ways to be successful in the greeting card business. Through the GCA, members can:

  • Work with established companies of all sizes and industry tenures as part of the GCA Mentorship Program.  Whether you are new to the industry or work at an established company, the GCA Mentorship Program offers benefits to mentors and mentees alike.
  • Make better decisions through access to industry data. The GCA is updating its information on greeting card sales, trends and statistics this year.
  • Stay up to date on the latest techniques and trends by participating in GCA professional development programs, developed by industry leaders and colleagues. 
  • Gain exposure, learn from your peers and help shape the industry as part of an active GCA committee or the Board of Directors. When you volunteer, you collaborate with the best in the industry, build your company’s reputation, and help others  achieve success. The GCA Board and Committee structure is an open structure, allowing you an opportunity to connect, participate… and make a difference.
  • Promote your business in the bi-monthly Card Talk, our member newsletter. Want to write for the GCA? We invite members to submit content ideas or stories for consideration.
  • Advocate for the greeting card industry and its stakeholders. The Postal Regulatory  Committee regularly calls on the GCA, because of its broad network, which  represents approximately 95% of the industry. We engage with a variety of advocacy working groups, and have built a powerful coalition, to support an independent USPS that delivers mail six days a week while maintain service quality and rate stability.   We also support the current real price for single piece, First Class Mail.
  • Achieve national awareness for your products, by participating in the LOUIE Awards, recognized as the industry’s premier showcase for creativity and innovation, since 1988!  Major news organizations cover the awards every year, between September and June. Members pay reduced entry fees.   Finalists and winning companies benefit from even more exposure that comes with the quest for a coveted LOUIE.
  • Save money by registering for GCA “live” and virtual events, at discounted rates. In addition, members  enjoy free access to content; non-members  pay a fee.
  • Receive  a complimentary  copy of the GCA Associates Resource Guide of industry suppliers, putting you  in touch with these important partners.
  • Find new customers through participation in our online “find-a-member” directory.
  • Enjoy special member discounts and services, including:
    • An insurance benefits and discount program
    • Discounts on package and exhibit freight shipping.
    • The right to use the “Proud Member of the Greeting Card Association” logo in all business materials.
    • Discounted exhibit space at the spring greeting card trade show in New York, the fall Annual Convention, and the January GCA meetings in Atlanta, GA.
    • Member pricing for the GCA Village Exhibit at the Dallas Market Center
    • Member pricing for the GCA Village Exhibit at UnBound


Apart from great people, events and relationships that the GCA has brought into my life, being a GCA member has been good for my business. Those same people, relationships and events that came about because of my involvement have strengthened our company, and our industry.

Carlos LLansó

CEO, Legacy Publishing Group

GCA Mentorship Program

The Mentorship Program is a free service that connects experienced company representatives with colleagues needing advise or assistance in specialized areas.

Already a member of the GCA? Apply for a mentor. Or be a mentor!