No matter your background, or your resources, the GCA can benefit your company!

Benefits of GCA Associate Membership

Are you a supplier to the industry? The Greeting Card Association offers member companies so many ways to be successful in the greeting card business. GCA Associate membership is open to any company, partnership or corporation engaged in a business kindred or allied with the creation or publication of greeting cards in the U.S.A. or Canada.

Through the GCA, Associate members can:

  • Be seen by potential new customers throughout the industry when you are added to our online Supplier Directory and our print Associates Directory that is handed out to members at the fall Workshop + Retreat.
  • Enjoy special member discounts and services, including:
    • The right to use the “Proud Member of the Greeting Card Association” logo in all business materials.
    • Discounted exhibit space or registration at multiple events throughout the year including Noted, Workshop & Retreat, and more.
    • Participation in our annual Associate Speed Dating event at the fall Workshop + Retreat.
  • Access to exclusive Sponsorship Packages that will allow you to reach GCA members and gain visibility year-round through support and sponsorship of GCA’s key events. Each package allows you to support the industry by sponsoring a prestigious Louie Award category, being a part of Noted, and exhibiting our Workshop + Retreat. Designed to help you get in front of customers and get noticed at all of GCA’s signature events!
  • Access to the online, members-only GCA Community where we share resources, connect, network, and continue to build our community. 
  • Work with established companies of all sizes and industry tenures as part of the bi-weekly virtual Town Hall Meetings.  Whether you are new to the industry or work at an established company, these virtual meetings are a way to connect with fellow members, talk about current industry news, as well as what’s going on in the GCA!
  • Attend our monthly Coffee Chat where we discuss current and curated topics.
  • Make better decisions through access to industry data. The GCA is actively updating its information on greeting card sales, trends and statistics.
  • Participate in our Digital Holiday Gift Guide that is shared with over 700 members in December each year.
  • Stay up to date on the latest techniques and trends by participating in GCA professional development programs, developed by industry leaders and colleagues. Our fall Workshop & Retreat, unique regional networking opportunities in the northeast and southeast, and e-learning opportunities help members to grow their business and stay connected to friends and peers. Member representatives may also qualify as speakers for events.
  • Gain exposure, learn from your peers and help shape the industry as part of an active GCA committee or the Board of Directors. When you volunteer, you collaborate with the best in the industry, build your company’s reputation, and help others achieve success. The GCA Board and Committee structure is an open structure, allowing you an opportunity to connect, participate… and make a difference.
  • Promote your business in the bi-monthly Card Talk, our member newsletter. Want to write for the GCA? We invite members to submit content ideas or stories for consideration.
  • Advocate for the greeting card industry and its stakeholders. Associate members have much to gain from a strong and vibrant greeting card business. We engage with a variety of advocacy working groups, and have built a powerful coalition. The Postal Regulatory Committee regularly calls on the GCA, because of its broad network, which represents approximately 95% of the industry.

Sign up today

Click here for a list of current Associate membership fees, or to apply. Memberships expire December 31st of each year.