Workshop & Retreat

The 2022 virtual Workshop & Retreat took place September 22 & 23, 2022

Many Voices. One Community.

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The 2022 Workshop & Retreat was a two-day virtual event on September 22nd and 23rd and was open to all, with discounted registration for GCA members. Since 1988, the greeting card industry has come together each year to connect, learn, network, and gain new perspectives. 

The good news? You can still sign up to gain access to all 17 session recordings! Pricing is $229 for members and $329 for non-members.

Did you register to attend and want to view the slides or recordings? Head to the new GCA Resource Center to view!

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This year’s theme, Many Voices, One Community speaks to what’s at the heart of the greeting card and social expression industry. 

Each maker has their own story, vibe, and authentically creates content to put out in the marketplace – that’s our “Many Voices.” Yet, we are an amazing industry that comes together to celebrate (Louies), learn from each other (Workshop & Retreat, Town Hall), and collaborate (*Noted) – that’s our “One Community.” 

This year’s Workshop & Retreat was an energizing and interactive 2-day virtual gathering filled with inspiring keynote speakers, informative sessions for growth-minded makers, and engaging breakout sessions. As with our previous Workshops & Retreats, we believe the range our audience of founders and makers at small independent publishers to the leaders of global companies with thousands of employees, bring a diverse perspective on the art and business of making greeting cards from across the country. 

We balanced content that assists both individual makers just getting started and veteran companies facing their own set of challenges. One thing we all have in common is a love of paper and a dedication to fostering connections through greeting cards: a product which we believe has increasing relevance in a world over-crowded with communication tools. The 2022 Workshop & Retreat experience featured regional “meet and greet” hubs, self-care sessions, and a SWAG box!  We envisioned a workshop that invests in you and the work you give leadership to.

We had sessions across multiple topics, including:

• How to Prepare to Sell to Key Accounts
• Consumer Trends in the Industry
• How to Avoid Burnout
• Sustainability
• Public Relations
• Social Media
• Sales Reps
• Time Management

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