Workshop & Retreat

Virtual Workshop & Retreat will take place September 22 & 23, 2022

Many Voices. One Community.


The 2022 Workshop & Retreat will be a two-day virtual event on September 22nd and 23rd and open to all, with discounted registration for GCA members. Since 1988, the greeting card industry has come together each year to connect, learn, network, and gain new perspectives. Mark your calendars!

Register Here

This year’s theme, Many Voices, One Community speaks to what’s at the heart of the greeting card and social expression industry. 

Each maker has their own story, vibe, and authentically creates content to put out in the marketplace that’s our “Many Voices.” Yet, we are an amazing industry that comes together to celebrate (Louies), learn from each other (Workshop & Retreat, Town Hall), and collaborate (*Noted) that’s our “One Community.” 

This year’s Workshop & Retreat will be an energizing and interactive 2-day virtual gathering filled with inspiring keynote speakers, informative sessions for growth-minded makers, and engaging breakout sessions. As with our previous Workshops & Retreats, we believe the range our audience of founders and makers at small independent publishers to the leaders of global companies with thousands of employees, bring a diverse perspective on the art and business of making greeting cards from across the country. 

We balance content that assists both individual makers just getting started and veteran companies facing their own set of challenges. One thing we all have in common is a love of paper and a dedication to fostering connections through greeting cards: a product which we believe has increasing relevance in a world over-crowded with communication tools. The 2022 Workshop & Retreat experience features regional “meet and greet” hubs, self-care sessions, and a SWAG box [with early bird registration]!  We envision a workshop that invests in you and the work you give leadership to.

Workshop Sessions

We have sessions across multiple topics, including:

  • How to Prepare to Sell to Key Accounts
  • Consumer Trends in the Industry
  • How to Avoid Burnout
  • Sustainability
  • Public Relations
  • Social Media
  • Sales Reps
  • Time Management

Retreat Options

On Thursday, September 22nd at 6pm ET, we will be hosting a virtual Escape Quest! A mash-up between an online escape room and a scavenger hunt where you’ll be placed in a team of other W&R attendees to solve puzzles, find clues, and escape the quest in time.

  • Ticket costs are $10/person. More information will be sent separately to those who register!

Note: to participate, you’ll need to be on a computer (not a phone or tablet) and have access to Google Drive and Zoom.

On Friday, September 23rd, we will have two retreat sessions:

  • Virtual Book Club 10am – 11am ET –  find out how regret, our most misunderstood emotion, can be the pathway to our best life by picking up a copy of The Power of Regret: How Looking Backward Moves us Forward – by Daniel H. Pink and start reading! Then, brew some coffee, make some scones, and join Andy Meehan of Designer Greetings to share thoughts, discuss, and network with fellow brand thinkers to make the most of what you’ve read. Even if you don’t read the book – we’d love to have you as a part of the discussion.
  • We are going to host in-person meet-ups once workshop sessions end at 4pm ET. If you’re interested, we currently have the below locations confirmed for a meet-up and you’ll sign up during registration. Interested in hosting a meet-up in another city? Email us at
    • Edison, NJ
    • NYC, NY
    • Chicago, IL
    • Boston, MA
    • Denver, CO
    • San Diego, CA
    • Raleigh, NC

Please join us and encourage a fellow maker to participate in this year’s event. You’ll both be glad you did. 


  • Now – September 1st: $199 for GCA members, $299 for GCA non-members
  • September 1st – September 23rd: $229 for GCA members, $329 for non-members
Register Here