Workshop & Retreat

Virtual Workshop & Retreat will take place September 22 & 23, 2022

Many Voices. One Community.


The 2022 Workshop & Retreat will be a two-day virtual event on September 22nd and 23rd and open to all, with discounted registration for GCA members. Since 1988, the greeting card industry has come together each year to connect, learn, network, and gain new perspectives. Mark your calendars!

Register Here

This year’s theme, Many Voices, One Community speaks to what’s at the heart of the greeting card and social expression industry. 

Each maker has their own story, vibe, and authentically creates content to put out in the marketplace that’s our “Many Voices.” Yet, we are an amazing industry that comes together to celebrate (Louies), learn from each other (Workshop & Retreat, Town Hall), and collaborate (*Noted) that’s our “One Community.” 

This year’s Workshop & Retreat will be an energizing and interactive 2-day virtual gathering filled with inspiring keynote speakers, informative sessions for growth-minded makers, and engaging breakout sessions. As with our previous Workshops & Retreats, we believe the range our audience of founders and makers at small independent publishers to the leaders of global companies with thousands of employees, bring a diverse perspective on the art and business of making greeting cards from across the country. 

We balance content that assists both individual makers just getting started and veteran companies facing their own set of challenges. One thing we all have in common is a love of paper and a dedication to fostering connections through greeting cards: a product which we believe has increasing relevance in a world over-crowded with communication tools. The 2022 Workshop & Retreat experience features regional “meet and greet” hubs, self-care sessions, and a SWAG box [with early bird registration]!  We envision a workshop that invests in you and the work you give leadership to.

We have sessions across multiple topics, including:

  • How to Prepare to Sell to Key Accounts
  • Consumer Trends in the Industry
  • How to Avoid Burnout
  • Sustainability
  • Public Relations
  • Social Media
  • Sales Reps
  • Time Management

Please join us and encourage a fellow maker to participate in this year’s event. You’ll both be glad you did. 


  • Now – September 1st: $199 for GCA members, $299 for GCA non-members
  • September 1st – September 23rd: $229 for GCA members, $329 for non-members
Register Here