DENVER, CO (September 18, 2023) – Thinking of You Week, sponsored by the non-profit Greeting Card Association (GCA), is September 18 – 24, 2023, and is a weeklong observance that encourages people to send cards or letters to someone, just to let them know, “I’ve been thinking about you.” During this time, mail-senders and note-writers are encouraged to take some time to write and send (or give in person) a card or letter that’s personal and heartfelt.

Thinking of You Week first began in 2014 in the United Kingdom and was spearheaded by the UK’s Greeting Card Association. Thinking of You Week has continued to grow in popularity each year, with more and more people and organizations getting involved. The US Greeting Card Association brought “Thinking of You Week” to the United States in 2018. It’s now also celebrated in Australia and New Zealand.

This year, the focus of the 2023 Thinking of You Week is the Thinking of You Week Challenge to send 7 cards to 7 people in 7 days. Help promote the event and challenge with free, and downloadable assets through the Thinking of You Week Toolkit including:

  • Social media posts and story graphics
  • Email banners
  • Zoom background
  • Downloadable printables (posters and promo cards)
  • Tips for Publishers
  • Tips for Retailers
  • Sample lesson plans for teachers
  • Letter writing campaigns
  • Thinking of Who Spinner
    • A spinning wheel chock full of suggestions of people to write to
  • and much more!

Consumers and retailers alike are encouraged to follow @ThinkingofYouWeek on Instagram for the latest updates and to use #thinkingofyouweek and #thinkingofyouweekchallenge on social media.

For more information about Thinking of You Week, visit



About the Greeting Card Association

Founded in 1941, The Greeting Card Association (GCA) is the non-profit U.S. trade association serving the greeting card and social expressions industry. GCA represents nearly 200 American and international publishers and industry partners by promoting the tradition of sending greeting cards, helping members grow their businesses, recognizing creativity, and serving the industry and citizen mailer as a voice for media, leadership, and advocacy on industry issues.


Contact: Endsley Eggert
Marketing Manager