Early Results of GCA’s First Comprehensive Benchmarking Survey Shows Health of Industry NEW YORK CITY – May 21, 2018 – The Greeting Card Association (GCA) announced preliminary results of its first comprehensive benchmarking survey of the industry. Among the key findings: When compared to the same period three years ago, more than half of […]
Encourages Consumers to Send Cards and Create a Wave of Happiness; Promotional Postcards Available Free to Publishers New York, NY – May 21, 2018 – The Greeting Card Association (GCA) will debut “Thinking of You Week” in the U.S. (September 24 – 30, 2018), building on five successful years of a similar initiative from the […]
Announces LOUIE Award Winners and Consumer’s Choice Contest at re-Imagined Gala NEW YORK — May 21, 2018– The Greeting Card Association (GCA) announced the winners of its 2018 “LOUIE Awards,” the International Greeting Card Awards Competition, at a re-imagined LOUIE’s “bash” last night at the opening of the National Stationery Show® (NSS). The evening’s […]
Urges Congress to Support Comprehensive Plan to Improve this Key Driver of Nation’s Economy Statement by Peter Doherty, Executive Director, Greeting Card Association Washington, DC — March 26, 2018 — “The Postal Service Reform Act of 2018 will provide a way forward for the U.S. Postal Service (USPS) through a comprehensive plan to improve overall […]
With changing demographics come new challenges. But based on new data, millennials are noticing the incredible variety of cards in the marketplace and showing their support for cards at retail. Read the full story in Gifts and Decorative Accessories.