Seeks Participation from Publishers, Retailers, Sales Reps. and Associated Companies; Incentive for First 100 Companies to Participate

WASHINGTON, DC – December 18, 2017 – The Greeting Card Association (GCA) today announced the launch of its annual industry survey, in which it asks for input from four groups central to the industry: greeting card publishers, retailers, sales representatives and associated companies such as printers and paper companies.

“As the voice of the industry, the GCA is gathering data to provide insights from and to the industry’s key stakeholders,” said Peter Doherty, CAE, executive director, GCA.  Companies do not need to be GCA members to participate.

Developed and conducted by Cleveland’s MPI Group (, the survey’s sections are designed specifically for members of each of these four groups and is available at:  Most respondents will be able to complete the survey in 20 minutes (or fewer).  All respondents who complete the survey will receive the results and an analysis.  The first 100 respondents to complete the survey will be selected by MPI Group.  They will receive a $10 Amazon gift card via the contact information provided in the survey.  The deadline for completing the survey is January 31, 2018.

The Greeting Card Association ( is the U.S. trade association representing/serving the $6B greeting card and social expression industry.  Celebrating its 76th year, the GCA represents nearly 200 American and international publishers as well as suppliers that provide production and distribution services.  GCA promotes the tradition of sending greeting cards; helps members build business as the industry’s authoritative voice and celebrates creativity through its annual LOUIE Awards, which recognize the best in art, editorial and design of greeting cards, invitations and announcements.  For more information on the LOUIE Awards, accepting entries until January 5, 2018, visit: 

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