Saturday, July 30, 2016


The Greeting Card Association is the U.S. trade association serving the greeting card and social expression industry. Founded in 1941, the GCA today represents nearly 200 American and international publishers from diverse businesses – ranging from young start-ups to established companies of all sizes, scopes and years in the industry – as well as suppliers that provide production services and product distribution at the wholesale level.


2016 Annual Convention


Registration is now open!

GCA's 75th Anniversary Annual Convention will be held at the 
Omni Royal Orleans Hotel in

New Orleans
September 21-24, 2016



Learn more about the upcoming Annual Convention, here



2016 July/August Card Talk


July/August 2016 CARD TALK


From the GCA President


GCA Events

Register Today for the Annual Convention

A Sneak Peak at "Big Ideas in the Big Easy"

GCA News

Postal Affairs

Associates Feature

Member Updates

Welcome New Members!

Member News

Click here for this and past issues of Card Talk


Mentorship Program


Click here to learn more about the GCA Mentorship Program, become a mentor, or seek a mentor.

The GCA Mentorship Program is designed as an opportunity to elevate your professional capabilities and expand your industry network.

GCA and Industry News

American Greetings eyes analog disruption at SXSW

CLEVELAND, OH: American Greetings is bringing a message to thousands of technology geeks and digital gurus that descend on Austin, Texas this month for SXSW—everything digital starts with analog, and people are still buying physical birthday cards.

Mar 23 2016 12:00AM
New article
Americans Spend between $7 and $8 Billion on Greeting Cards

Greeting cards bring in anywhere between $7 and $8 billion, annually, according to Gifts and Decorative Accessories' recent Gift Book Consumer survey 2016.

Mar 14 2016 12:00AM
New article
LOUIE Awards Design Receives Top Billing at Paperspecs

  Like chocolate and peanut butter, there are few combinations better calculated to grab our attention than “Greeting Card Association” and “Awards.”

Mar 8 2016 12:00AM
New article
Empathy Card Contest: And the Winner Is . . .

Last week, we introduced Well readers to Emily McDowell, a writer and graphic artist, and her line of empathy cards, a series of greeting cards that helps provide support during times of serious illness and loss.

Then we challenged Well readers to come up with a new card that could be used to help someone cope with cancer, chronic illness or another of life’s setbacks. As usual our readers did not disappoint, submitting more than 400 turns of phrase to help bridge the gap between friendship and difficult news.&

Dec 17 2015 12:00AM
New article
Beyond ‘Get Well Soon’ – Create an Empathy Card

When Emily McDowell learned at the age of 24 that she had Stage 3 Hodgkin’s lymphoma, she discovered how difficult it is for people to talk about a life-threatening illness.

“I got a lot of ‘Get Well Soon’ cards,” she said. “I was like, ‘I’ll try. I’m working on it.'”

Fifteen years post-treatment, Ms. McDowell launched a stationery and gift company called Emily McDowell Studio. Her experience with illness inspired her to create a line of empathy cards that avoids clichés and offers the kind of supportive

Dec 17 2015 12:00AM
New article

Annual LOUIE Awards



75th Anniversary LOUIE Awards

THANK YOU for giving us "something to talk about" in 2016!

Enjoy our photos from our recent LOUIE Awards Gala


For a gallery of the WINNING cards, click here.   To view images of the finalist cards, click here.

 Follow the LOUIEs throughout the year by visiting the Official LOUIEs site, Facebook or Twitter. And stay tuned for more information on the 28th Annual LOUIE Awards, coming in September.


The Greeting Card Association is indebted to the companies that have supported the Annual LOUIE Awards in so many ways.

Special thanks to the generosity of our sponsors!


Platinum Level


Silver Level

Avanti Press

Neenah Paper



Category Champion Level

Bobst North America, Inc

The Madison Park Group


LOUIEs Supporters

Fine Impressions

Infinity Foils, Inc

Legion Paper

Universal Engraving, Inc

Why I'm a GCA Member





Member Discounts


Copyright 2016 by GCA