Saturday, July 23, 2016


The Greeting Card Association is the U.S. trade association serving the greeting card and social expression industry. Founded in 1941, the GCA today represents nearly 200 American and international publishers from diverse businesses – ranging from young start-ups to established companies of all sizes, scopes and years in the industry – as well as suppliers that provide production services and product distribution at the wholesale level.


2016 Annual Convention


Early Bird Registration is now open!

GCA's 75th Anniversary Annual Convention will be held at the 
Omni Royal Orleans Hotel in

New Orleans
September 21-24, 2016



Learn more about the upcoming Annual Convention, here



2016 July/August Card Talk


July/August 2016 CARD TALK


From the GCA President


GCA Events

Register Today for the Annual Convention

A Sneak Peak at "Big Ideas in the Big Easy"

GCA News

Postal Affairs

Associates Feature

Member Updates

Welcome New Members!

Member News

Click here for this and past issues of Card Talk


Mentorship Program


Click here to learn more about the GCA Mentorship Program, become a mentor, or seek a mentor.

The GCA Mentorship Program is designed as an opportunity to elevate your professional capabilities and expand your industry network.

GCA and Industry News

American Greetings eyes analog disruption at SXSW

CLEVELAND, OH: American Greetings is bringing a message to thousands of technology geeks and digital gurus that descend on Austin, Texas this month for SXSW—everything digital starts with analog, and people are still buying physical birthday cards.

Mar 23 2016 12:00AM
New article
Americans Spend between $7 and $8 Billion on Greeting Cards

Greeting cards bring in anywhere between $7 and $8 billion, annually, according to Gifts and Decorative Accessories' recent Gift Book Consumer survey 2016.

Mar 14 2016 12:00AM
New article
LOUIE Awards Design Receives Top Billing at Paperspecs

  Like chocolate and peanut butter, there are few combinations better calculated to grab our attention than “Greeting Card Association” and “Awards.”

Mar 8 2016 12:00AM
New article
Empathy Card Contest: And the Winner Is . . .

Last week, we introduced Well readers to Emily McDowell, a writer and graphic artist, and her line of empathy cards, a series of greeting cards that helps provide support during times of serious illness and loss.

Then we challenged Well readers to come up with a new card that could be used to help someone cope with cancer, chronic illness or another of life’s setbacks. As usual our readers did not disappoint, submitting more than 400 turns of phrase to help bridge the gap between friendship and difficult news.&

Dec 17 2015 12:00AM
New article
Beyond ‘Get Well Soon’ – Create an Empathy Card

When Emily McDowell learned at the age of 24 that she had Stage 3 Hodgkin’s lymphoma, she discovered how difficult it is for people to talk about a life-threatening illness.

“I got a lot of ‘Get Well Soon’ cards,” she said. “I was like, ‘I’ll try. I’m working on it.'”

Fifteen years post-treatment, Ms. McDowell launched a stationery and gift company called Emily McDowell Studio. Her experience with illness inspired her to create a line of empathy cards that avoids clichés and offers the kind of supportive

Dec 17 2015 12:00AM
New article

Annual LOUIE Awards



75th Anniversary LOUIE Awards

THANK YOU for giving us "something to talk about" in 2016!

Enjoy our photos from our recent LOUIE Awards Gala


For a gallery of the WINNING cards, click here.   To view images of the finalist cards, click here.

 Follow the LOUIEs throughout the year by visiting the Official LOUIEs site, Facebook or Twitter. And stay tuned for more information on the 28th Annual LOUIE Awards, coming in September.


The Greeting Card Association is indebted to the companies that have supported the Annual LOUIE Awards in so many ways.

Special thanks to the generosity of our sponsors!


Platinum Level


Silver Level

Avanti Press

Neenah Paper



Category Champion Level

Bobst North America, Inc

The Madison Park Group


LOUIEs Supporters

Fine Impressions

Infinity Foils, Inc

Legion Paper

Universal Engraving, Inc

Welcome New Members

1 canoe2 letterpress is the stuff dreams are made of- Carrie and Beth are childhood friends who always loved to draw. Now the two are all grown-up and work together as professional illustrators, designers, and printer. 

Art by George Roberts
Mixed media-pencil, pen & ink, and watercolor are George Robert's specialties, and he gravitates towards floral, landscape, and architectural subjects. Since relocating to Charleston seven years ago, he is continually inspired by the city's history, beauty, and architecture.  George's goal is to paint the town--brick by brick, gate by gate, and door by door.  He hopes you enjoy watching his work in progress.

Barton Cotton
With over 80 years experience, Barton Cotton is recognized in the religious community as a premier provider of quality stationery products and customized direct mail fundraising programs.

Beyouneeq is a greeting card company with a vision to bring high quality professional graphic art to their customers. They want their cards to be the keepsakes for generations to come.Their vision is to provide a platform for the artists to share their work with the public. 


Big Wheel Press
Big Wheel Press was founded by Bill Muller in 2006. He had first been introduced to the world of hand printing by his father in 1964.  After seeing The Ideal Toy Company's home printing press, called The Big Press, in Popular mechanics, he bought one as a gift for Bill. Art, design and handmade crafts have been a part of Bill's life ever since.

Cards2Life creates 3D pop-up greeting cards that spring to life with each memorable opening. Described as the “best card you’ll ever give” and the “card you’ll never throw away,” Cards2Life cards have become collectible treasures worldwide.

Emajin Notes
Emajin Notes are the new and most exciting gift notes, to share with the world for someone who may have been touched by cancer, or their loved ones, as I [Creator Cynthia Jajjo] have been. They are small notes that speak volumes.

Figments Studio
Jill started Figments Studio in 1995 selling her journals and accessories at local craft shows in North Carolina and the Pacific Northwest. She later expanded her collection and added an on-line store. Figments Studio combines Jill’s long standing interest in antiques, fairy tales, journal writing (she began at age 10), historical imagery and architecture, as well as work by artists such as Rackham, Waterhouse and Hughes.

Hopelessly Romantic Media Productions
Hopelessly Romantic Media Productions has been publishing luxury magazines since 2007. In 2015, designer Victoria Napolitano released a revolutionary design, Magazine Greeting Cards with QR Codes. 

iGreet is an app that brings static greeting cards to life by using augmented reality technology. It's amazing how paper becomes a screen on which you can watch a video with sound!

Inventive Invective
What is a proper greeting? Is it 'hello'? 'what's up'? Nope. There is no correct greeting.  Therefore there is no proper greeting card, which is good because these are effing inappropriate.

Kathleen Barrett Stationery
Kathleen Barrett Stationery—greeting cards from hand painted designs, custom portait stationery and artfully designed custom greetings

LasX Industries was founded in 1998 with a laser focused mission: design and manufacture the most productive and accurate laser machines for materials processing. Using our patented LaserSharp® digital converting technology, we build high power, high speed industrial laser systems that solve unique manufacturing challenges.

Matrick and Eve
Matrick and Eve takes a hands-on approach due to their dedication to design, printing, packaging, and shipping all orders within their design studio and production facility. They control the process from start to finish, and have the ability to cater to the needs of their audience. Matrick and Eve is not afraid to take a concept, twist and turn it.

Mincing Mockingbird
Matt's Mincing Mockingbird products of avian jackassery have been gracing the hallowed halls of the Internet since 2006. He also produces fine art, and in addition to the giclée prints on this site, you can see more paintings and find out about upcoming gallery shows on his website,

Paper Epiphanies
Paper Epiphanies began with the desire to create a luxe stationery and letterpress line that actually said what we were thinking. It came from a passion to create beautiful paper that could make you laugh at the little things and bring much needed levity to those hard, stressful and sometimes scary moments in life.

PaperFreackles was initially created in 2009. Originally they created custrom invitations for brides and logos for small businesses. A strong love of laughter and sillinedd led them to go a different route and create cards withe a sarcastic mid-brow humor and illustations to create snarky, funny greeting cards to poke fun at all of life's complexities.Their inspiration comes from the "way too serious" world around us, our silly day-to-day banter and sometimes way too much coffee

September Ink
September Ink specializes in the handcrafted loveliness of letterpress. There's nothing we love more than fresh ink pressed into fluffy cotton paper with splendid new designs. We bring ideas to life for all kinds of paper projects, from cards and stationery to custom wedding invitations and corporate events. Come by our shop in San Francisco to see all the paper goodies we offer and feel the difference of handcrafted artisanal letterpress.

Sixty Seconds of Sunshine
Sending a Sixty Seconds of Sunshine card allows you to briefly connect with someone you care about who is battling, enduring, grieving or just feeling completely alone. The cards won’t change a situation but they may bring a minute of light into a person’s world that too often feels dark and hopeless.

Somssi Card Co., Ltd.
The motto of the company is Happy design. In order to improve the quality of life, Somssi card pursuit a high-quality design. Somssi card emphasizes purity and intimacy.

Stick with Scripture
Stick with Scripture is a team of sisters with a dream to build a creative and meaningful business with the help and support of family and friends. Their goal is to provide a positive message in every product that they create. They combine their heartfelt designs with the inspirational words of Scripture in beautiful handmade items.

Unreal Greetings
Unreal Greetings LLC is a small, independent greeting card company that creates fresh, funny, and original designs – relatable messages in an uncommon voice. We are proud to print locally, with a Minnesota Green Printer / Great Printer.

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Member Discounts


Copyright 2016 by GCA