Friday, March 27, 2015


The Greeting Card Association is the U.S. trade association serving the greeting card and social expression industry. Founded in 1941, the GCA today represents nearly 200 American and international publishers from diverse businesses – ranging from young start-ups to established companies of all sizes, scopes and years in the industry – as well as suppliers that provide production services and product distribution at the wholesale level.

27th Annual LOUIE Awards Gala


 Buy your tickets now!


The 27th LOUIE Awards Gala

will be held in:

New York City

The Edison Ballroom

Sunday, May 17, 2015

Click here for more information.

GCA Pavilion at the National Stationery Show


Atlanta Networking Reception Highlights



Thank you for starting off the new 2015 year with the GCA family with fun, laughter and memories!

Click here to see highlights from the evening.

73rd Annual Convention Highlights


September 17-20, 2014
St. Julien Hotel & Spa | Boulder, CO

Click here to see highlights and photos from GCA's 73rd Annual Convention

Mentorship Program


Click here to learn more about the GCA Mentorship Program, become a mentor, or seek a mentor.

The GCA Mentorship Program is designed as an opportunity to elevate your professional capabilities and expand your industry network.

GCA and Industry News

GREETING CARD ASSOCIATION ANNOUNCES LOUIE AWARD FINALISTS 27th Competition Honors “Best of the Best” in the Greeting Card and Social Expression Industry

WASHINGTON, DC – March 5, 2015 – The Greeting Card Association (GCA) today announced the finalists of its 27th Annual LOUIE Awards, which recognize the “best of the best” in the more than $7B greeting card and social expression industry. “We are thrilled with the caliber of entries and delighted that so many new companies submitted their entries to this year’s LOUIE Awards,” said Tina Benavides, 27th Annual LOUIE Awards chair and vice president, Cards, Creative Division at American Greetings. “We offer our thanks to the 15 outstanding judges, representing companies from across the country, who dedicated their time and expertise to carefully evaluate each card for its originality, impact, design excellence, sendability and value,” she said. Click here to view a gallery of LOUIE Award finalists.

Mar 5 2015 12:00AM
New article
Greeting Card Sales to Help Fuel Valentine's Day Record Spending; Projected $1B in U.S. Card Sales

As the second most popular seasonal holiday for sending greeting cards, Valentine’s Day 2015 is projected to account for slightly more than $1 billion in Valentine’s Day card sales as total spending for the holiday is anticipated to be a record $18.9 billion.

Feb 13 2015 12:00AM
New article
Tell Your Holiday Story with Beautiful Custom Greeting Cards from Cardstore

Connecting with loved ones during this joyful season is extra special when you can do it by sharing a personalized greeting card that expresses your own warm wishes. Many want to share photos of milestone events from the past year, others want to update family and friends with a newsletter-style card, some people want a distinctive greeting and still others want a traditional card that’s ready-to-go without any customization necessary. Cardstore, the popular custom greeting card website from American Greetings, allows you to easily and conveniently send the perfect card to spread holiday cheer in exactly your style.

Dec 5 2014 12:00AM
New article
Hallmark Helps Make Holiday Card-Sending Easy

'Tis the season for holiday greetings. According to Hallmark research, nearly three-fourths of people who send some of the 1.4 billion Christmas cards each year do so because they know how good it feels to receive a holiday greeting. To make the card-sending process even easier, the experts at Hallmark have pulled together some helpful ways to find the right card, some inspiration and ideas on what to write inside, and even etiquette tips on how to address the envelope.

Dec 3 2014 12:00AM
New article

Card Talk eNewsletter

January/February 2015 CARD TALK


From the GCA President Steve Doyal


GCA Events

27th Annual LOUIE Awards' Finalist Announced
74th GCA Convention
GCA's Winter Meeting
  GCA's Events at the National Stationery Show®

GCA News

Postal Update: There are two ways you can help the GCA today
Hot Topic: GCA takes Gold at AssociationTRENDS All-Media Contest

Member Updates

Members Spotlight
GCA Associates Happenings
News from Members

Click here for this and past issues of Card Talk


27th Annual LOUIE Awards Update




Take a look at the best within the industry!


We are proud to present the

27th LOUIE Award Finalists.


See the gallery of finalists here.

Click here to see the list of finalists!


27th Annual LOUIE Award Sponsors


The Greeting Card Association is indebted to the companies that have supported the 27th Annual LOUIE Awards in so many ways.

Special thanks to the generosity of our sponsors:







Category Champion




73rd Annual Convention Sponsors


Please join us in thanking our

73rd Annual Convention sponsors   




Welcome New Members

Blackbird Letterpress
Kathryn Hunter began Blackbird Letterpress in 2003 in Lafayette, Louisiana, after she bought a Chandler & Price 8×12 letterpress. Since she couldn’t move the 1100lb press into her apartment, her friends, Pudd & Leigh Anne, came to the rescue by offering their back room as a printshop. 

Blue Petal Paper Co.
Inspired by her 5-year-old daughter's sketch, graphic designer Suzy Markley founded Blue Petal in 2013. It was at that time Suzy decided to say good-bye to the corporate world and collaborate with her children, Olivia and Jack, to bring their art to life.

Capri Luna
Clare has been making hand drawn occasional cards for family and friends since she was a little girl. Along with her husband Peter, they have combined to form Capri Luna Notes and Papers to give expression to the gentle whimsey of her uniquely stylish drawings.

Cronin Cards, LLC
CroninCards are designed with business relationships in mind. One long-time customer described a need for cards that were "warm but not too fuzzy." Since there is often a strong personal component to business relationships, we try to strike the right balance between friendship and professionalism.

DoodleGirl Designs
Doodlegirl Designs is a small, modern greeting company based in Boulder, Colorado. We believe in celebrating all that life has to offer, which is why we design cards for all sorts of occasions.

Drops of Color
Majestic vistas are everywhere in my home state of Colorado offering great opportunities to study shape, color, and design for watercolor painting and photography. Inspired by how various types of paper absorb paint, I get lost in the medium.

Emily McDowell, Inc.
A few things about us: We believe humanity is an endless source of inspiration, we think funny and pretty don't have to be mutually exclusive, and we find it creepily satisfying whenever a customer asks if we've been reading their diary, because it means we're doing something right.

Figments Studio
Jill started Figments Studio in 1995 selling her journals and accessories at local craft shows in North Carolina and the Pacific Northwest. She later expanded her collection and added an on-line store. Figments Studio combines Jill’s long standing interest in antiques, fairy tales, journal writing (she began at age 10), historical imagery and architecture, as well as work by artists such as Rackham, Waterhouse and Hughes.

I imagine the cards in this shop bringing a little excitement to mailboxes all over the world.

Goldilocks Designs, LLC
I have been drawing and creating since I can remember. I may have been born with a silver crayon in my mouth, but you'd have to ask my mother.

Hodgins Engraving Co.
Hodgins Engraving specializes in producing stationery and related printed items. The majority of our volume is everyday corporate identity packages, letterheads, envelopes and business cards.

Jill Haney-Neal's Wild (but tasteful) Women
Wild, tasteful art and gifts for women who enjoy life to the very fullest. The Jill Neal Art Gallery emphasizes the real female form to capture the spirit and humor of women from a woman’s perspective.

Kalan LP 
Kalan is a dynamic family busines at the forefront of current trends. For over 40 years, Kalan LP has been bringing cutting-edge ideas and designs to some of the largest retail chains in North America.

Lori Portka - Happiness Through Art
I make art with the intention to radiate love and healing. I believe that artwork carries energy. I believe it is my job to spread happiness through the art I create. I believe art made with the intention to spread love and healing, does exactly that.

Miks Letterpress
Miks Letterpress + is a design studio specializing in letterpress greeting cards. We are based in Washington, DC. We aim to capture everyday modern sentiments on beautiful letterpress paper, pressed to perfection. Our cards respond to how technology has changed how we say “i love you” or “i care about you”.

Ornament Letterpress
Ornament Letterpress is a letterpress studio located in Shaker Heights, Ohio. We specialize in creating elegant, patterned letterpress notecards. Our cards are designed and crafted by hand on carefully restored, antique printing presses.

Paper Bandit Press
Paper Bandit Press was founded by husband and wife team, Kim and Brett Borup. Each of their children have collected a shoebox of valentines carefully written by Brett. He has never missed a year. They can also recognize Kim’s beautifully hand addressed envelopes from the tiniest glimpse in the mailbox. She has never missed a birthday.

Paper Pop Cards, Inc
Founded on the principles of “origami” (meaning “folding”, and kami meaning “paper”), we also incorporate modern architecture and technology to make Paper Pop Cards! The company has developed its products over the course of the two years prior to its launch in its inaugural year of 2014.

Send real greeting cards to friends and family without all the hassle and effort.Schedule a card once and, year-after-year, Paperwoven will take care of the rest.

Petals N' Quotes 
Each Petals ‘N Quotes card is a beautiful yet professional expression of intent, designed to build trust and rapport as you develop, grow or improve your working relationships.

Portola Sky
Portola Sky is a visual communications company based in the San Francisco Bay Area. We’re committed to the art of ink on paper. We approach every project and client with a focus on integrity and understanding.

Proudly Yours 
Dan McLellan is the designer behind Proudly Yours. Frustrated at the lack of romantic greeting cards offered to the LGBT community, he decided to design his own.

Read Between the Lines
Read Between The Lines is all about things to make you smile. Cause we all need that. Right now. Tomorrow. And on the second Tuesday of next month...

Royal Envelope
Founded in 1989, Royal Envelope Ltd. has established itself as one of Canada’s leading envelope manufacturer and service provider. We offer a wide and innovative range of envelope related products and services along with a commitment to quality and dedicated services at every level of our organization.

Shaboo Prints
All the materials used are recycled (even shipping materials) and inks are soy-based to reduce our environmental impact. Shaboo Prints also supports small business and consciously does not contract with large vendors, except for PayPal and the USPS, which can provide you with more affordable rates.

Shun Fenghong Trading Co., Ltd.
ShunFengGang Trading Co., Ltd. was established in Guangzhou in 2000, is specialized in producing all kinds of personalized greeting cards for the main product, the simultaneous development of a variety of paper products manufacturer. The company is located in Yuexiu District Onelink Plaza and the factory is located in the Fangcun industrial zone with convenient transportation.

Supply Side USA
Supply Side USA is the leading supplier of packaging, shipping, moving and storage products to the specialty retailer. We sell to over 9,000 such outlets in the USA and Canada. Our customers consider us a valuable merchandising resource and their supplier of choice.

Greeting cards with presence for all your presents. TiGreets are innovative greeting cards that allow gift givers to tie their greeting card to a gift bag, bottle of wine, or just about anything. 

UPwords, LLC
Realizing that words carry power, we want to say something worth saying. At UPwords, we understand people want a hopeful card that expresses words that may be hard to find on their own.

Whiting Paper Company
Specializing in scrapbooking and fine art papers. Custom colors and sizes in small quantities available in record time. Manufacturers of Kona Paper™.

Wild Ink Press
Wild Ink Press is Matt and Rebekah Tennis: letterpress printers, designers and rice farmers to boot. Rebekah has a BA in graphic design and dreams in paper. Matt is technician, mechanic, and all-around solid rock.

Wrendale Designs Ltd.
Hannah Dale began Wrendale Designs on a crowded kitchen table in Melton Ross, Lincolnshire. Having a pretty eclectic background (studying art at school before making a complete u-turn and reading Biology at Cambridge followed by five years as a stockbroker in London), I found myself married to a Lincolnshire farmer with a young baby and a desperation to find an outlet for my artistic roots.

Why I'm a GCA Member


Member Discounts



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