Thursday, October 02, 2014


The Greeting Card Association is the U.S. trade association serving the greeting card and social expression industry. Founded in 1941, the GCA today represents nearly 200 American and international publishers from diverse businesses – ranging from young start-ups to established companies of all sizes, scopes and years in the industry – as well as suppliers that provide production services and product distribution at the wholesale level.

73rd Annual Convention Highlights


September 17-20, 2014
St. Julien Hotel & Spa | Boulder, CO

Click here to see highlights and photos from GCA's 73rd Annual Convention

Mentorship Program


Click here to learn more about the GCA Mentorship Program, become a mentor, or seek a mentor.

The GCA Mentorship Program is designed as an opportunity to elevate your professional capabilities and expand your industry network.

GCA and Industry News

GCA's 27th Annual LOUIE Awards Celebrate Artistic Elegance; Recognize Best of the Best in Greeting Cards, Social Stationery Worldwide

WASHINGTON, D.C. – September 29, 2014 – The Greeting Card Association (GCA) is proud to announce the opening of the Call for Entries for its 27th Annual LOUIE Awards.

Sep 29 2014 12:00AM
New article
The Greeting Card Association Selects Universal Presentation Concepts to Create LOUIE Awards Exhibit at the National Stationery Show

WASHINGTON, DC – September 23, 2014 – Today, the Greeting Card Association (GCA) announced its selection of Universal Presentation Concepts (UPC) to create the perfect backdrop for visitors to experience the 27th LOUIE Awards.

Sep 23 2014 12:00AM
New article
Hallmark Re-Launches Shoebox Line
KANSAS CITY, Mo. — This month, Hallmark's Shoebox line of greeting cards deepens its rebellious roots with a total brand overhaul. From the logo to the messages, the entire collection has been updated with a modern look and language reflecting today's world in an irreverent and hilarious way. These cards are a perfect way to crack someone up and take all the credit.
Jul 21 2014 12:00AM

Key Speakers On Industry Change, Relevancy, Growth, Insights, and More to be Featured at Upcoming Greeting Card Association Convention

July 10, 2014 — An impressive roster of key speakers is scheduled for the 73rd Annual Convention of the Greeting Card Association (GCA), taking place from Wednesday, Sept. 17, through Saturday, Sept. 20, at the St. Julien Hotel & Spa in Boulder, Colo. All in the industry – both GCA members and nonmembers – are invited to attend this year's Convention, themed "The Challenge of Change."

Jul 9 2014 12:00AM
New article
The Greeting Card Association’s 73rd Annual Convention Is September 17-20, in Boulder, Colorado

June 20, 2014 — The 73rd Annual Convention of the Greeting Card Association (GCA) will take place from Wednesday, September 17, through Saturday, September 20, at the scenic St. Julien Hotel & Spa in Boulder, Colo. All members of the industry – both GCA members and nonmembers – are invited to attend.

Jun 23 2014 12:00AM
New article

Card Talk eNewsletter

September/October 2014 CARD TALK


From the GCA President Steve Doyal


GCA Events

Key Speakers Featured at the 73rd Annual GCA Convention
Upcoming GCA Events

GCA News

Postal Update: As End of Session Looms, Potential for Compromise Postal Deal Emerges
Hot Topic: What are the best ways to find good sales reps?

Member Updates

Members Spotlight
GCA Associates Happenings
Member News

Click here for this and past issues of Card Talk


27th Annual LOUIE Awards


27th Annual LOUIE Awards

Call for entries have been mailed and will soon be arriving in your mailbox!

We are now accepting submissions.
Click here to submit your LOUIE entry online.

The deadline for submissions is December 5, 2014.


73rd Annual Convention Sponsors


Please join us in thanking our

73rd Annual Convention sponsors   




Welcome New Members

Blue Petal Paper Co.

DoodleGirl Designs

Emily McDowell, Inc.

Goldilocks Designs, LLC

Hodgins Engraving Co.

Ornament Letterpress

Paper Pop Cards, Inc


Shun Fenghong Trading Co., Ltd.

Supply Side USA

UpWords, LLC

Whiting Paper Company





Why I'm a GCA Member


Member Discounts



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