2026 GCA Greeting Card Conference

August 17-19 | Louisville, KY

This summer, GCA is heading to Louisville, KY for our Annual Conference. Plus, for the first time in GCA history, the GCA Annual Conference will include the Louie Award Celebration! These two events will come together in one landmark event, bringing the full greeting card community under one roof. Join the greeting card community at the historic Seelbach Hilton in Louisville for three days of creativity, connection, education, and celebration.

Learn, Celebrate, Connect, and Grow

The GCA Annual Conference brings together creators, publishers, retailers, suppliers, and partners for meaningful education and conversation. Programming is designed to deliver practical takeaways, spark new ideas, and strengthen businesses—while fostering the relationships that move our industry forward.

The event opens with educational sessions followed by the 37th Annual Louie Awards on the evening of August 17, setting the tone for an energizing Conference experience. Attendees can celebrate creativity, gain practical insights, and build meaningful connections with peers from across the industry.

Flexible Ways to Attend

The combined Louie Awards and Conference are designed to meet the diverse needs of our community. Attendees may choose to participate in the Louie Awards ceremony on August 17, extend their experience with a condensed, short-track version of the Conference, or join the full GCA Annual Conference through the evening of August 19. This flexible format makes it easier than ever to engage at the level that works best for your schedule, goals, and business.

More details coming soon!

Registration Rates: