Frequently Asked Questions

Scroll down to read some answers to commonly asked questions. Can’t find the answer you’re looking for? Email us! We also hosted a Louie focused webinar that covered everything from categories to pricing to timelines to mailing your entries to judging. Watch the recording on the Resource Center.

What is new this year? 

We have expanded our Celebrating Diversity & Inclusion category 5 separate categories – Celebrating LGBTQIA+, Celebrating Latinx Culture, Celebrating Black Culture, Celebrating AAPI Culture, and Celebrating Indigenous Culture. We have also added a Celebrating Women and a Global Greetings category. You can read more about the new categories here.

Can I submit to one of the new Diversity categories even if I don’t identify as part of those communities?

Yes! Any company, regardless of background, can and is encouraged to enter these categories.

What is the Maker-of-Note Award?

These awards honor and elevate the rich diversity of makers and publishers within the vibrant greeting card community. They highlight remarkable contributions by individuals from underrepresented and diverse communities. To qualify for a Maker-of-Note Award, the designer must self-identify in their Award Force profile as a member of at least one of the highlighted communities listed above when submitting for the Louie Awards.

To be eligible, a maker must then submit a minimum of five entries to any combination of award categories. There is not a separate submission process to be considered for this award. A Maker-of-Note award will be given to a maker in each of the communities (Latinx, Black, AAPI, Indigenous, LGBTQIA+) and will go to the individual with the highest average score across all their 5+ entries.

You do not need to apply or submit anything specific to win this award, Maker-of-Note Awards will be given out at the Annual Louie Awards Celebration in April.

Do you have any opportunities for free entries?

This year, GCA is dedicated to diversifying the Louie Awards and highlighting makers and companies from underrepresented communities in our industry. We are offering two free Louie entries to any maker who self-identifies as part of the following communities: Black, AAPI, LGBTQIA+, Indigenous, Latinx.

These free entries can ONLY be used for the following categories:

  • Celebrating LGBTQIA+
  • Celebrating Latinx Culture
  • Celebrating Black Culture
  • Celebrating AAPI Culture
  • Celebrating Indigenous Culture

Once you fill out this form, you’ll receive an email within 1-2 business days with the discount code to use to submit your cards!

How do I decide what category to enter my card into?

That is totally up to you! Many cards will fit into multiple categories, so you can decide which category you’d like to submit the card to. The full list of categories can be found here. Each card can only be submitted once (with the exception of cards submitted as part of Rising Star, Writer/Artist of the Year, and Letterpress).

What is the cost to enter?

You can view the cost to enter here.

How do I know if my card is eligible to be entered into the Louies?

You can view the eligibility/entry requirements on this page.

I’m interested in entering the Louie Awards and was wondering why there is a 200-or-more run requirement per card entered? Can you explain this more?

The reason for the 200+ run requirement is so we can distinguish between at-home card producers and wholesale manufacturers. We don’t want someone to pay to enter and then be judged against the professionally printed, manufactured, and highly finished cards that are produced by the entrants.

How many cards am I allowed to enter?

  • You may enter as many cards as you’d like in as many categories as you wish.
  • You can enter as many cards as you’d like into a category.
  • However, you may NOT enter the same card in multiple categories. The exceptions to this rule are Rising Star, Writer of the Year, Artist of the Year, and Letterpress categories. Because these 4 categories recognize a company vs. a single card, you can enter those cards into another category as well.

Is it OK to use licensed artwork in my submission vs my original design?

Licensed artwork is just fine.

How many samples should I send?

There are a few very strict rules to follow when sending in your samples. View the guidelines here

Where should I send my entry samples?

Entries should be sent to:
Greeting Card Association
Attn: Louie Awards
2851 S. Parker Rd., Suite 1210
Aurora, CO 80014

Once I send in my entries, what happens?

GCA staff will code and catalog your entries to get them ready for judging. You will receive an email confirming that we received your samples. You do not need to follow up–if there is a discrepancy or question or correction, we will contact you.

When will I found out if my card won?

Finalist announcements will be made mid-February 2024. More information will be sent to the full GCA database as we have it. Make sure you’re on our mailing list by filling out the form on the bottom of this webpage.

Winners will be announced on Tuesday, April 16, 2024 at a live award celebration in San Francisco. Mark your calendars! More information coming soon.

Who should I contact with questions?

If you have a question, please contact us at



We look forward to the LOUIE Awards every year. I love to see the beautiful work that comes from the designers and companies from across the country and around the world.

Melissa Weiler


Become a GCA Member

Every GCA member saves on their LOUIE Awards card entries. But there are so many reasons to join. The GCA today represents nearly 200 American and international publishers from diverse businesses – ranging from young start-ups to established companies of all sizes, scopes and years in the industry – as well as suppliers that provide production services and product distribution at the wholesale level.