Greeting Card Association Leadership Team
The GCA Leadership team consists of our Board of Directors, Advisory Board, and Committee Chairs. Read more below!
The Board of Directors and Executive Committee hold meetings at least three times per year.
Board of Directors
The GCA Board of Directors has full control of the Association’s activities, affairs, property, and funds. The Board appoints an Executive Committee from among its members, to act on the Board’s behalf, make policy decisions and bind the credit of the Association. The Executive Director serves as an ex-officio member of the Board.
Mary Beth Sibert
President
marybeth.sibert@prgreetings.com
Mary Beth Sibert is the Director of Brand Management and Artist Relations at American Greetings in Hudson, OH. With 23 years in the field and five active years with the GCA, she loves a good candy stash on the road and led the first virtual Louies Awards during COVID. Her rescue dog Lily keeps work days joyful.
Kate Murray
Vice President/Treasurer
quickbrownfoxpress@gmail.com
Kate Murray is owner, designer, and printer at Quick Brown Fox Letterpress in Saugerties. With eight years in the GCA, she loves horror books and has read almost every Stephen King title. She enjoys game nights (especially in the lobby of hotels during GCA events!). Her best dog buddy Roja keeps work-life playful.
Andy Meehan
Immediate Past-President
andy@chuffedinc.com
Andy Meehan is the Vice President of Business Development at Designer Greetings, based in Philadelphia. A little known fact about him is that he worked for Queen Elizabeth at age 16. He has 40+ years experience in the greeting card industry and has volunteered with the GCA for 20 years. He led the charge to place Louie Award finalist and winners in Barnes & Noble and PaperSource.
Erin Brower
Board Member
erin.brower@hallmark.com
Erin Brower is Sr. Director of Government Affairs at Hallmark in Kansas City, MO. After five years with the GCA, her favorite thing is to coordinate the Mother’s Day event in DC which helps to deliver cards to more than 300 congressional staffers. She loves to dance, and she shares life with her husband Matt and two maltipoos, Birdie & Georgie.
Jason Carberry
Board Member
jason@finemoments.com
Jason Carberry is the Creative Director at Fine Moments, based in Wilmette, Illinois. His favorite GCA memories are the late-night hangouts after GCA events, especially those following Noted in San Francisco. He stays close to family; he and his wife Hae have three kids, two daughters living in London and a son at UW–Madison, as well as a 100-plus-pound Bernedoodle named Remy.
Sue Charlier
Board Member
sue.c@leaderpaper.com
Sue Charlier is Greeting Card & Stationery Specialist at Leader Paper Products in Milwaukee, WI. With 24 years in the field, she embodies the GCA spirit and lives by the mantra “Be the change you wish to see in the world.”
Lisa Engler
Board Member
Lisa Engler is the Director, Product Planning & Testing at Avanti Press in Detroit, MI. She has been involved with GCA for a little over a year and was this year’s Conference Committee Chair.
Jory Kate Haslett
Secretary
Jory.Haslett@LeaninTree.com
Jory Kate Haslett is Senior Product Manager at Leanin’ Tree in Berthoud, CO. Four years with the GCA have amplified her lifelong love of cards (she was the only kid in school with a Gold Crown Card in her wallet!) Her favorite GCA memory was the incredible Roostertail night in Detroit with the best paper people.
Lindsay Henry
Board Member
hello@inklingspaperie.com
Lindsay Henry, Founder & Creative Director of Inklings in Canton, MI, has nine years with the GCA. A former Canadian canoe instructor, she celebrates Motown-inspired moments like the Roostertail dinner at the 2025 conference. She’s a mom of two and enthusiastically blends craftsmanship with community.
Tom Shoaf
Board Member
tom@bielyshoaf.com
Tom Shoaf serves as Co-Principal at Biely & Shoaf Co. in Seattle. After 11 years with the GCA, he cherishes team-driven projects and his favorite GCA memory is the Naples Cruise. He enjoys adventures with his son Charlie and daughter-in-law Taylor. Tom values thoughtful, practical solutions and genuine connections with members.
Brad Woods
Board Member
hello@maginating.com
Brad Woods is the Founder + Creative Director of Maginating, based in Kirkwood, MO. An 11-year GCA veteran, he and his company champion childlikeness in everything that they do. Among his favorite GCA memories is working with the New Makers Pitch Program for Noted 2025. Brad finds inspiration in this idea from author, Simon Sinek: “Leadership is about taking care of those in your charge.”
Carlos Llanso
Executive Director
carlos.llanso@civicamanagement.com
Carlos LLanso is Executive Director of the Greeting Card Association in Pensacola, FL. With 23 years of service, he brings a knack for building strong, personal connections. A lifelong learner, his favorite quote is, “Dime con quien andas y te dire quien eres.” He has three amazing children who he often says are “his best work”.
Advisory Board
The Greeting Card Association Advisory Board provides strategic guidance and industry advocacy. Members stay current on GCA programs, recruit new volunteers, and offer collaborative, decision-ready input to help advance the association’s goals while representing the stationery industry at large.
Vanessa Harnik
Notes & Queries, Baltimore, MD
Juliana Kissick
Good JuJu Ink, Oakland, CA
Alyson O’Connor
Rust Belt Love, Tonawanda, NY
Mike Smith
George White
Up With Paper, Mason, OH
Committee Chairs
The following volunteers serve the membership as part of the GCA’s committee structure. GCA’s standing committees include: Postal Affairs, Workshop & Retreat, LOUIE Awards, Membership, Communications/PR and *Noted. From time to time, the President may establish other ad hoc committees and working groups to help the Association carry out its business.
Thinking of being a volunteer? It’s a way to learn more about a specific area of GCA operations, build important business relationships, and give back to your industry. For more information about volunteer opportunities, contact Nora Weiser, Executive Director.
Associates
Committee
The Associates Committee manages the Associates’ programs and recommends strategies for deepening their participation in the GCA. Associates include all non-publisher members (i.e., printers, paper companies, etc.).
Sue Charlier
Chair
Leader Paper Products
Conference Committee
The Conference Committee develops program content and a theme and creates designs for event branding and collateral. It also helps recruit sponsors and speakers and works with GCA staff on logistics and budget.
Doris Webb
Chair
Tree-Free Greetings
Louie Awards Committee
The Louie Awards Committee develops thematic branding and collateral, leads the GCA’s planning, logistics, and promotion efforts, recruits judges and paid/in-kind sponsors. It works with Associate members and coordinates with GCA staff on logistics and budget.
Michele Byrne
Chair
paper&stuff, NJ
Membership Committee
The Membership Committee helps recruit and onboard new members and recommends individuals and companies for membership. It also helps nurture new members and encourage their participation in various GCA events and activities and works with GCA staff on communications and other outreach.
Andy Meehan
Interim Chair
Consultant to Designer Greetings & Madison Park Greetings
Past President’s Council
The Council helps maintain continuity in the Association’s activities, responds to emerging member needs and makes recommendations to the Executive Committee. It also initiates and/or oversees any required Bylaws modifications. Past Presidents sit on this council.
Andy Meehan
Immediate Past President
Consultant to Designer Greetings & Madison Park Greetings
Public Affairs Committee
This Committee manages the GCA’s postal strategy, which includes working with the GCA’s Vice President of Public Affairs, maintaining relationships with the USPS, works with it on marketing communications, and other initiatives. It also advises on legislative matters and updates members on emerging issues and/or action items.
Jory Kate Haslett
Chair
Leanin’ Tree
*Noted Committee
This Committee oversees the planning of the annual *Noted: The Greeting Card Expo. This community-focused and community-driven event is the only one of its kind to focus exclusively on greeting cards and offering space to publishers large and small.
Kate Murray
Co-Chair
Quick Brown Fox Letterpress, Saugerties, NY
Jason Carberry
Co-Chair
Fine Moments
Nominating Committee
This Committee is responsible for identifying, grooming, and recruiting future leaders to head GCA committees, serve on the Board of Directors, and potentially move to officer roles in the organization.
Andy Meehan
President
Consultant to Designer Greetings & Madison Park Greetings
Thinking of You Week Committee
Committee members work with the Chair to assist with the general promotion of the event and development of any promotional materials. Add your voice and energy to new initiatives and help shape the future of this international movement to celebrate the joy of sending and receiving hand-written notes and greeting cards.
Jan Golden
Co-Chair
Age-Friendly Vibes
Maria MacNamara
Co-Chair
American Greetings