This year’s theme is “See What Unfolds” After the many challenges wrought by the Covid-19 pandemic, businesses are emerging to new realities, new business practices, and new models of how we connect, communicate, work, and live. What does that mean for the stationery and greeting card industry? Our sessions will focus on:
1. Sustainability
2. Post-pandemic business and trends
3. Diversity, equity, and inclusion
4. Brand building
5. Pandemic pivots (esp. case studies)
From the founders and makers at small independent publishers to the leaders of global companies with thousands of employees, our audience brings a diverse perspective on the art and business of making greeting cards from across the country.
We try to balance content that assists both individual makers just getting started and veteran companies facing their own set of challenges. One thing we all have in common is a love of paper and a dedication to fostering connections through greeting cards: a product which we believe has increasing relevance in a world over-crowded with communication tools.