GCA Webinar: EPR Demystified: What U.S. Packaging Laws Mean for Greeting Card Companies

Join GCA for our next quarterly webinar of 2025 on Thursday, August 21st, 2025 at 2:30 PM MT / 4:30 PM ET, sponsored by American Greetings. RSVP Here.

This webinar is free for GCA members and $25 for non-members. The recording will be posted to the Resource Center after.

Extended Producer Responsibility (EPR) is reshaping packaging compliance in the U.S., and greeting card companies are increasingly affected. With multiple states already enforcing EPR laws and more on the way, companies need to understand whether and how they’re obligated to act.

In this session, we’ll cut through the confusion and cover:

• What EPR is, and why it’s expanding across U.S. states
• Which types of packaging and materials are typically covered
• Who qualifies as a “producer” under various state laws
• What data you’ll need to collect and report (material weights, formats, and more)
• How eco-modulated fees may impact design and costs
• Key state-by-state timelines, penalties, and enforcement models
• Practical steps for getting started, including PRO registration and internal coordination

This webinar is tailored for GCA members of all sizes and will provide both strategic context and practical steps to help your business move forward. Whether you’re just learning about EPR or already trying to comply, this session will give you tools to navigate the current and future regulatory landscape.

Meet Your Speaker!
Ammi Borenstein
Founder & CEO, Snaplinc Consulting

Ammi Borenstein is the founder of Snaplinc Consulting, a firm specializing in sustainability compliance and regulatory strategy for consumer product companies. With a deep focus on Extended Producer Responsibility (EPR) and global packaging laws, Ammi helps associations and businesses make sense of shifting policy landscapes and build programs that work.

Known for translating complex regulations into clear, actionable guidance, Ammi has advised companies and industry groups across apparel, consumer goods, retail, and now the greeting card sector. He regularly presents to trade associations and industry coalitions and is a trusted partner in helping businesses reduce risk while building responsible systems.

Thank you to our Webinar Sponsor