GCA Webinar: The Retailer Reveal: Decoding the Card Buyer Mindset

Join GCA for a retail panel webinar moderated by Vanessa Harnik of Notes and Queries on Thursday, March 26, 2026 at 11am MT / 1pm ET, sponsored by American Greetings. RSVP Here.

This webinar is free for GCA members and $25 for non-members. The recording will be posted to the Resource Center after.

Attendees will hear from retail panelists about topics including:

• Where and how they are currently buying
• Trends they’re seeing in the market
• What do they wish they were getting from manufacturers
• Target margins and overall pricing strategy for greeting cards
• How greeting cards perform in their stores and what percentage of total sales they represent
• Which occasions are performing well and which ones they feel are missing
• The role of seasonal greeting cards—and how that has evolved, especially with boxed sets

Thank you to our Webinar Sponsor