GCA Members in the News & Industry Updates

Local entrepreneur shares her journey that has landed her inspirational greeting cards nationwide. Shannon Cohen launched her blog, Tough Skin, Soft Heart, back in 2014. Since then, it has evolved into a leadership book, podcast, product line and now greeting cards, which will be making their debut in Target stores nationwide beginning Feb. 19. Read full article here.

Kansas City’s Hallmark hires exec to lead Black culture greeting card line Mahogany. Hallmark Cards has created a new executive position to lead the Kansas City-based company’s line of greeting cards that honor Black culture. Read full article here.

WILL YOU BE MY VALENTINE? “Will you be my valentine?” This question is by far the most expensive question many of us will ask this year. Some sources estimate that the average Valentine’s Day gift or expense will cost approximately $200. Read full article here.

Greeting cards side hustle turns into pandemic success. Julie Reif created The Good Snail to keep people connected and provide positivity during the pandemic. Read full article here.

Soon, It Will be Valentine’s Day: The Story Behind the World’s Most Romantic Day. Today, according to the Greeting Card Association, an estimated 145 million Valentine’s Day cards are sent (by mail and via the Internet) each year, making Valentine’s Day the second largest card-sending holiday of the year, after Christmas. Read full article here.

‘Will you be my quarantine?’ – Valentine’s Day cards in a pandemic. Fancy an “isodate” this Valentine’s Day? Or how about “a socially distanced sanitized face covered kiss”? Read the full article here.

New Year’s Cards: The New Christmas Cards. You made a list and did, in fact, check it twice. But, to your surprise, you forgot all about mailing those holiday cards last December. It’s clearly too late to send a greeting card now, right? Read the full article here.

Remember greeting cards? They’re making a COVID-19 comeback. From handmade to Hallmark, the greeting card industry is emerging as one of the big winners of a physically distant holiday season. Read full article here