GCA Vice-President and Noted Co-Chair George White recently spoke with Winsight Grocery Business about a successful Valentine’s Day promotion between his company, Up With Paper, and St. Louis-based grocer, Schnuck’s. “The key to leveraging seasonal opportunities is to not only sell more greeting cards but other seasonal gift items as well,” says White. Read the […]
GCA Executive Director, Peter Doherty, and other members of the GCA talked with Grocery Business about how the popularity of greeting cards is growing among younger consumers and what retailers can do to capitalize upon this trend. “Greeting cards continue to be a really meaningful way for people of all ages to connect. At the […]
GCA Sells 1/3 Exhibit Space for Noted: The Greeting Card ExpoSM in the First Month Noted: The Greeting Card Exposm, Attracts Companies of all Sizes; Focus on Greeting Card Community Will Deliver Value to All Attendees WASHINGTON, DC – October 22, 2018 – The Greeting Card Association (GCA) today announced that after a strong response […]
When Hallmark’s Nicole Hite was given the key to the LOUIE Awards in the fall of 2016, it was unclear how creatives would react when they discovered that they had room to let their minds wander. It’s a blessing, and a challenge at the same time! This Hallmark blog post shares the story of the […]
Happy summer, everyone. I just thought it was a good time to share a brief update on several projects in which your association has been involved. First, we are pleased to report that the changes suggested for the GCA Bylaws have been approved by the membership! Thanks for your vote. It really DOES matter. In […]
Valentines Deliver Love You exchanged them with your classmates in grade school. You’ve given them to your mom. And you certainly expect to receive one from your significant other on February 14th. That’s because when it comes to expressing love and friendship, nothing says it better than a Valentine’s Day card! Valentine’s Day is named […]
