GCA Executive Director, Peter Doherty, and other members of the GCA talked with Grocery Business about how the popularity of greeting cards is growing among younger consumers and what retailers can do to capitalize upon this trend.

“Greeting cards continue to be a really meaningful way for people of all ages to connect. At the GCA, we continue to see new members—many small, niche publishers—join the association, so we continue to be very positive about the category,” Doherty says.

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