GCA President and president of Up With Paper, George White, was granted the opportunity to speak at the US Trade Commission along with Sarah Moe Meyers, Hallmark’s federal affairs manager, in an effort to protect, not just the American greeting card market but those publishers who also export to the States. This was part of […]
GCA Vice-President and Noted Co-Chair George White recently spoke with Winsight Grocery Business about a successful Valentine’s Day promotion between his company, Up With Paper, and St. Louis-based grocer, Schnuck’s. “The key to leveraging seasonal opportunities is to not only sell more greeting cards but other seasonal gift items as well,” says White. Read the […]
GCA Executive Director, Peter Doherty, and other members of the GCA talked with Grocery Business about how the popularity of greeting cards is growing among younger consumers and what retailers can do to capitalize upon this trend. “Greeting cards continue to be a really meaningful way for people of all ages to connect. At the […]
