34th Annual Louie Awards

The annual Louie Awards program has been honoring the best cards in the industry for over 30 years. Brought to you by the Greeting Card Association, the Louie Awards recognize, reward, and celebrate that moment when art, editorial, and design perfectly coalesce to bring these emotions to life and memorialize the numerous milestones in our lives.

We celebrated excellence in greeting cards at its 34th Annual Louie Awards ceremony in April 2023. The event took place at The General’s Residence on the campus of the Fort Mason Center for Arts & Culture in San Francisco. This year’s competition had an overwhelming response from card makers with a 62% increase in competition entries over last year. 1,016 total cards were submitted in 51 unique categories.

A panel of judges consisting of 52 card publishers, retailers, sales representatives, and stationery industry leaders from across the country carefully reviewed the entries to determine the finalists. After a rigorous selection process, 153 cards were selected as finalists. At the Louie Awards ceremony, 51 cards from 33 different publishers were awarded the prestigious Louie Award, with two taking home Card of Year honors.

The Louie Awards are a symbol of excellence in the greeting card industry and are highly coveted by publishers and designers alike. This year’s winners have demonstrated outstanding creativity, innovation, and craftsmanship in their card designs.

“The growth of this year’s competition truly reflects the vibrancy of the greeting card industry,” says GCA Executive Director, Nora Weiser. “As the industry’s highest honor, winning a Louie Award is not only a sign of excellence but also increases winners’ visibility with buyers – and in many cases earns them shelf space at major retail outlets.”

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